Hello and welcome to another week of AI, Ecommerce and all the things that will help you shift more of what you’re shifting online :)

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1. Your SEO Is In Trouble Because Of AI

2. How To Maximize Your TikTok Marketing In 2024

3. How To Forecast PPC Cost And Revenue With AI

4. Tons of Cool Tools

Your SEO Is In Trouble Because Of AI

It’s not like we didn’t see this coming and still it’s a little bit of a kick in the face…A recent study reveals that Google's Search Generative Experience (SGE) mostly features links different from those in its top 10 organic search results. About 94% of the time, the AI-generated answers in SGE do not match the links in Google's regular search results. This implies that websites featured in SGE answers are usually not the ones that rank highest in organic searches.

Btw, for more SGE content, you can check out some of our previous issues on it here and here

SGE, which appears for approximately 87% of keywords, typically shows around 10 links per answer, but only about four of these are unique. Interestingly, these links often come from just four different websites, indicating a concentration of sources.

This finding is significant for ecommerce businesses as SGE could reduce organic traffic to websites for many keywords. Users are likely to get their answers directly from SGE without visiting the actual websites. However, there's a positive aspect: websites that don't rank in the top 10 of Google's organic results might still appear in SGE links, offering them a new avenue for visibility for underdogs.

What does this mean for ecommerce sellers?

Basically the rule of the game seemed to have changed drastically. Whatever SEO optimization has been working till now, probably has to be rethought in light with what’s happening with SGE and how Google is re-shuffling it’s algo. AI will probably make a mess out of a lot of well established processes and SEO is just the start.

• Action Time: Here are 5 tips to help you maximize your TikTok Marketing approach with different tactics as well as using TikTok’s AI Tools in 2024.

• The news everyone is excited about: ChatGPT is rolling the GPT store hopefully this week. Dubbed to be the next “App store”, it should provide a great opportunity for both creators and companies alike.

  

• An interesting article about how different people in the ad industry are using AI. Worth a read for the inspo.

• Action Time: This article shows how you can forecast PPC costs and Revenue. The reason I include it here is because you can use exactly that methodology and get ChatGPT Advanced Analytics to do this for you. A great time saver!

🚗 AutoExpert - Access a panel of specialists dedicated to helping you make more informed decisions.

✍️ Copywriter - Assists in creating compelling ad copy that motivates audiences to take action.

🔍 SEO - Analyze any URL and keyword for SEO insights and comprehensive analysis.

📊 CB Insights Analyst - An ever-ready AI-driven research analyst for your needs.

🌐 RawuserAI - Tailor website experiences to individual preferences using AI.

🎥 Record Once - Streamline the process of creating and auto-editing video tutorials.

🎨 Moodboard Creator - An AI tool to jumpstart your branding efforts.

❓ FrequentlyAskedAI - Build an AI-powered FAQ section instantly.

😍It was great, all I needed

🙂Good, not great

🙄It sucked