
Most AI coverage tells you what launched. We explain what it means for how you sell. Three times a week, we break down the shifts in AI search, Amazon, advertising and automation that affect your visibility, margins and team, and turn them into decisions you can act on.
14 years in ecommerce & read by 70,000+ brands


AUTHOR BEHIND AI FOR ECOMMERCE
Jo is an AI consultant and trainer with 14+ years in ecommerce, from Amazon agencies to building an aggregator’s entire Amazon division from scratch. She’s the founder of Amazing Wave Digital and an official educator for Amazon and Helium 10. Over the last three years she’s helped 60+ brands build AI into how they actually operate, guided by one deeply unglamorous rule: process before prompts. She writes AI for Ecommerce for 70,000+ operators, plus a second newsletter on agentic shopping and AI search.
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AI is changing how customers find, compare and buy products, and the rules are being rewritten faster than most sellers can track. Three times a week, we explain what matters and what to do about it.