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Thanks so much for all of the feedback you guys and girls sent us as part of our survey last week.

We heard you LOUD and CLEAR. We will indeed make this newsletter shorter and more frequent.

Going forward, we will roll AI For Ecommerce and Amazon Sellers 3 times a week but keep it short and snappy.

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1. Your Googling Experience Is About To Change Completely

2. Google Ad Tactics for 2024

3. TikTok, Gaming and AI will Dominate 2024

4. Training your ChatGPT To Write In Your Brand’s Tone Of Voice

Your Googling Experience Is About To Change Completely

We’ve definitely been expecting this as we’ve written in previous issues, and these new updates require a good think for all ecommerce sellers and marketers.

Google's Search Generative Engine (SGE), currently in beta, is poised to significantly alter the landscape of online search. With billions of search data points collected since its May launch, SGE's current form closely mirrors what will eventually be released to all users.

This major update, likely to go live in early 2024, will fundamentally change how search queries, particularly in reviews/affiliate, medical, and how-to content areas, are answered. SGE's advanced capabilities can potentially bypass the need for users to visit traditional content sites, directing them instead to e-commerce or specific service providers.

Google's monetization strategy for SGE remains a key factor in its launch timeline. Despite initial plans for a summer or Q3 release, delays have pushed the launch to next year. OpenAI's advancements add pressure on Google, as any delay risks market share loss.

Moreover, Google's Helpful Content Update, aimed at promoting genuinely useful content, has already impacted some sites negatively. With SGE's launch, content that fails to add unique value may become even less relevant.

What does this mean for ecommerce sellers?

E-commerce and content-driven websites must urgently rethink their strategies to stay relevant. Merely aggregating or using generative AI for content creation won't suffice. You need to cough up value otherwise SGE won’t be lovin’ you long time…

• Action Time: Google Ad Tactics for 2024 and specifically check out the Automatically Created Assets Section of the article.

• Here is an interesting article predicting that TikTok, gaming, and AI will dominate the 2024 advertising landscape, with challenges and transformations in tech, agency practices, and political advertising.

• Action Time: Here’s a cool little infographic that can help you train ChatGPT to write in your Brand’s tone of voice

🎥 Typeframes - Create captivating product videos effortlessly.

🌟 Visual Electric - A revolutionary tool for image creation tailored to artistic needs.

🧩 Respell - A seamless blend of no-code interfaces, conversational AI, and smart suggestions for workflow automation.

🚀 Streak AI - The ultimate Gmail-integrated CRM assistant for team collaboration.

🤖 Kommunicate GenAI - Simplify the deployment of generative AI bots across various platforms.

🔍 Stey.ai - Utilize AI for in-depth analysis of user interaction recordings.

📊 Browse AI - Quickly train a robot for web data extraction and monitoring tasks.

🔎 &Facts - Leveraging AI for in-depth product research, tailored for direct-to-consumer brands.

😍It was great, all I needed

🙂Good, not great

🙄It sucked