Hey there!

Today we bring more of Google’s SGE and it’s impact on brand visibility and how organic ranking is still suffering. Further, take a look into a 25 page document shared by Tiktok for its sellers. Very insightful read…

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Don’t Miss This:

One of my favorite events for Amazon Sellers I’ve ever attended is the Billion Dollar Seller Summit. The amount of knowledge in the room and the strategies presented are unparalleled. Mr Kevin King knows how to curate a Killer line-up of speakers and this year’s version in Hawaii is no exception - Amy Wees, Matt Altman, Vanessa Hung, Dima Kubrak to name just a few.

No surprise, the event is almost sold out but for the readers of this newsletter (lucky you), there is special 20% OFF with 💰 CODE: SAVE20 💰.

If you’re still unconvinced, just watch the replay of the hack contest from last night which Kevin organised. It gives you a little teaser of the kind of things you will learn at the live BDSS.

You Love Brand Terms? Tough…

A recent study by SGE Research has shed light on the evolving landscape of search engine optimization (SEO), particularly with the integration of Google's Search Generative Experience (SGE) on brand and product terms. It’s a very detailed research but for anyone who is ranking or advertising on Google, it’s a must read as it shows the impact SGE will have in brands.

This second wave of research emphasizes the significant implications of AI-powered generative results on the visibility of brand-related terms in search engine results pages (SERPs).

Key findings from the study indicate a shift towards more dynamic SERPs, where generative results could dilute brand visibility by introducing more opportunities for third-party sites and competitors to rank for brand terms. With 91.4% of search queries displaying a Search Generative element, the dominance of traditional organic search results is challenged. Moreover, the study reveals a stark drop in the position of the No.1 organic listing by an average of 1,255 pixels post-SGE trigger, underscoring the potential for reduced direct traffic to brand sites.

Not sure what SGE is? Read more here.

What does this mean for ecommerce sellers?

For ecommerce sellers, the rise of SGE signifies a pressing need to evolve SEO tactics and content strategies. It's essential to understand how generative AI interprets and displays brand and product information and to ensure content is optimized for both traditional and AI-powered search experiences. This might include providing more context-rich and detailed product descriptions, engaging in strategic partnerships with sites favored by generative algorithms, and exploring new avenues for visibility beyond the conventional SERP listings.

• Take a look at this extensive TikTok lead generation document for tips on improving your store.

• Yes, AI has made content creation cheaper and faster, businesses love it! But do customers love it? Has AI killed or evolved content marketing?

• How are content marketing teams integrating gen AI at different stages of the lifecycle to reduce time consuming and high effort tasks.

• AIs can answer all your questions and they can be quite accurate, but can they improve those answers themselves? Are they self-aware enough to know that they need to improve?

• Has Under Armour gone too far with AI integration in ads creation?

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😍It was great, all I needed

🙂Good, not great

🙄It sucked