Is Klarna Going To Be The Next Amazon?

Plus: ElevenLabs, Google and SERP's Future

Author

Jo Lambadjieva
October 17, 2023

Hey there! Happy Tuesday y’all! Read up on the Analysis piece as I think this would be quite an interesting development in the ecommerce world very very soon.

Why are you reading this?

In this newsletter, I summarize the top AI ecommerce and Amazon developments so you can stay up-to-date in just a few minutes. I do the reading so you don't have to. Consider this your weekly AI ecommerce update to save you time while keeping you informed on what matters most.

TL;DR

  1. ElevenLabs Will Take Your Creatives International

  2. Klarna To Compete With Google And Amazon For Product Search

  3. Google Keeps Upgrading Search With AI

  4. Analysis: What’s Gonna Happen With SERP + AI

ElevenLabs Will Take Your Creatives International

ElevenLabs, a leading voice AI company, has launched an "AI Dubbing" feature. This tool translates spoken content to another language in mere minutes but uniquely retains the original speaker's voice. The result? Audiences worldwide can now experience content in their mother tongue, all while listening to the familiar tone of the original voice.

This advancement is a game-changer for creators, educators, and media firms, enabling them to effortlessly reach global audiences. AI Dubbing stands out as it maintains the speaker's identity and nuances, meaning an actor's voice can now be heard in over 20 languages, all while preserving the original delivery's essence.

The tool's capabilities are extensive, with research in multilingual speech synthesis, voice cloning, and audio processing. Moreover, it can distinguish between multiple speakers and background noise, ensuring clarity in translations.

Considering only 6% of the global population are native English speakers, and 75% don’t speak English, this feature has the potential to revolutionize content accessibility. This release follows ElevenLabs' recent "Projects" tool, designed for long-form audio creation.

What does this mean for ecommerce sellers?

Running international campaigns? Trying to launch a new market with a low English language penetration but all you’ve got are your English-language TV/Social/Cinema assets? This is your answer, doing it at scale.

Klarna To Compete With Google And Amazon For Product Search

Klarna, a Swedish fintech startup, has unveiled an AI-powered image recognition tool aimed at helping users find desired products within its app.

Similar to Google Lens, the feature allows users to scan clothing or electronics items and receive recommendations. Klarna's tool focuses on a shopping experience, distinguishing it from Google's broader search results. This strategic move harnesses the power of AI to enhance user experience and provide targeted shopping recommendations.

Klarna leverages AI to enhance user engagement and employs over 2,500 OpenAI API-enabled employees. It also expands its offering with shoppable videos and a cashback rewards program.

What does this mean for ecommerce sellers?

As AI continues to evolve, Klarna might be taking on industry giants like Google and Amazon in terms of shopping experience paired with the financial benefits of the platform. Perhaps a new channel to consider, comrades?

Google Keeps Upgrading Search With AI

Google has enhanced its AI-driven search feature, SGE (Search Generative Experience), by introducing a conversational mode that now facilitates image generation and draft writing within the platform, akin to Bing's integration with OpenAI's DALLE-E 3.

Users can prompt SGE to create images, with options like drawings, photos, or paintings, and receive up to four results which can be downloaded or revised for new outcomes. Additionally, the draft writing feature allows customization in terms of length and tone, catering to varying user preferences.

These advancements follow a streak of rapid updates to SGE, including AI-powered summaries and definitions, coding enhancements, and improved travel and product search capabilities.

What does this mean for ecommerce sellers?

Directly right now, not much. But think about the general idea here - we will see search getting transformed from keyword-based to conversational-based. Similar to what Amazon is doing, with Project Nile, expect more and more the traditional “search” to evolve. What does this mean for PPC? Only time will tell….

Analysis: What’s Gonna Happen With SERP + AI

The unfolding era of generative AI within search engines is poised to dramatically reshape the SERP (Search Engine Results Page) and the search ecosystem. Some predictions to have a think about:

  1. Revamped Advertising Landscape: The integration of generative AI in search algorithms may lead to a transformation in how advertisements are displayed. This technology could create a more fiercely competitive environment for keyword rankings, thereby modifying the visibility of ads. The AI-driven models might automate and personalize ad placements in real-time based on user behavior and preferences, making the ad auction ecosystem more dynamic and possibly pricier.

  2. Fluid SERP Dynamics: Generative AI could engender a level of unpredictability in SERP dynamics. The traditional, somewhat predictable SEO strategies might no longer suffice, necessitating a more agile and adaptive SEO strategy that can keep pace with the evolving search algorithms.

  3. Evolving User Discovery Patterns: With generative AI, the pathways through which users discover products or services online could change. This evolution might affect the traditional marketing funnels, urging brands to adapt to the new user discovery patterns to maintain or enhance engagement.

  4. Need for Robust Contingency Planning: The unpredictable shifts heralded by generative AI advancements underline the necessity for robust contingency planning. Having solid plans to navigate the potential SEO and digital advertising landscape shifts is crucial.

  5. Increased Importance of Unique Value Propositions: Amidst a potentially crowded digital advertising space, emphasizing a brand's Unique Value Proposition (UVP) becomes increasingly important. Tailoring content to resonate with specific audience segments and highlighting what sets a brand apart could be pivotal in gaining and sustaining visibility in the AI-driven SERP environment.

What does this mean for ecommerce sellers?

Ch-ch-ch-changes…

The Quick Read:

  • Action Time: Here is an article giving you an excellent list of AI tools to help you create Social Media Videos. Enjoy!

  • Adobe has launched three new Firefly generative AI models enhancing Photoshop, Illustrator, and Express. These models improve image quality, vector graphics generation, and customizable design templates. New features include enhanced editing capabilities, a Generative Match feature to replicate specific styles, and content credentials to tag AI-generated content.

  • A Harris Poll and Rokt survey shows Gen Z's strong enthusiasm for AI improving online shopping (88%), with over half (55%) interested in AI shopping assistants. Millennials are also keen, with 86% supporting AI in online shopping and 52% intrigued by shopping AI.

  • Stay Ahead: Read Air Street Capital’s State of Ai Report to get the bigger picture

Two AI Goodies For You:

Here are a couple of guides I’ve put together and I would love to share with you.

The Tools List:

Blaze - AI Content Creator For Any Content type

Aampe - AI-Optimised User Journeys

Fliki.AI - Video Creation Simpler and Faster With AI

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