Why AI Should Optimize Your Website For SEO

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Author

Jo Lambadjieva
January 31, 2025

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Why AI Should Optimize Your Website For SEO

Recent research reveals that artificial intelligence may be the key to achieving superior search engine rankings while dramatically reducing content production costs. A comprehensive study conducted by researchers from Vienna University of Economics and Business, Emory University, and Modul University demonstrates that AI-generated content, when combined with human editing, outperforms traditional SEO content creation methods while cutting labor costs by 91%.

Source: Science Says

The findings challenge the conventional wisdom that human-created content is inherently superior for search engine optimization. In a 412-day field experiment examining 66 content pieces across the IT and education sectors, content generated by AI and refined by human editors consistently achieved better search rankings than content produced solely by SEO experts.

"AI-generated, human-edited content targeted at industry-specific keywords outperformed content written by SEO experts both in terms of search engine rankings and the number of pages appearing on the first page of search results," notes Martin Reisenbichler, one of the study's lead researchers.

The hybrid approach yielded remarkable results, with AI-assisted content averaging 17 pages in top rankings per day, compared to just two pages for content created by SEO experts. Perhaps most significantly, the study found no meaningful difference in readers' perception of content quality, with both AI-assisted and human-written content receiving similar ratings for readability and credibility.

For e-commerce businesses and Amazon sellers, these findings present a compelling case for incorporating AI into their content strategy. The dramatic reduction in labor costs - while maintaining or even improving content performance - could provide a significant competitive advantage in an increasingly crowded digital marketplace.

The AI advantage stems from its ability to analyze and learn from existing high-ranking content while generating unique material that avoids duplicate content penalties. This systematic approach to content creation, combined with human editorial oversight to ensure brand voice and accuracy, creates a scalable model for maintaining a robust online presence.

However, the research does highlight important considerations. While the study demonstrated clear benefits for search rankings and cost reduction, it did not examine impact on conversion rates or purchases. Additionally, as search engines evolve, they may develop new ways to evaluate AI-generated content, potentially affecting the long-term viability of this approach.

For businesses considering implementation, the process begins with thorough keyword research using tools like Ahrefs or Semrush to identify high-value search terms. This data can then be fed into AI models along with brand guidelines and existing marketing materials to generate optimized content. Human editors provide the crucial final step, ensuring accuracy and maintaining brand voice while preserving the SEO benefits of the AI-generated foundation.

As competition for online visibility intensifies, this research suggests that the future of SEO may lie in finding the right balance between artificial intelligence and human expertise. For e-commerce businesses looking to optimize their digital presence while managing costs, the evidence increasingly points to AI as an essential tool in the modern SEO toolkit.

The Quick Read:

Today’s Content Spotlight:

Watch this for a good side by side comparison of DeepSeek vs ChatGPT o1 in terms of performance.

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The Tools List:

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📹 Video interviews by Outset - Conduct user surveys with video and AI.

🗒️ Keep it shot - Instantly rename and find messy screenshots with AI

💤 Snoooz AI: Send personalized out of office responses and automatically loop in backups on urgent conversations, ensuring nothing slips through the cracks.

📚 Book Summarizer GPT - Summarizes books and provides key takeaways

📲 Galileo AI: Generate mobile and desktop UIs quickly with AI.

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