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Happy Tuesday! Today we are covering a partnership that could really help TikTok sellers with creating content in a more seamless way. In addition definitely check out the piece around how AirBNB is now integrating AI into their own shopping experience as it showing of a wider trend about AI shopping assistants. Oh and no more never ending Slack threads.

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TikTok's Creative Boost Inside Adobe Express

Adobe and TikTok have announced the integration of TikTok’s AI-powered Creative Assistant into Adobe Express. This collaboration aims to streamline the process for businesses and creators by offering a suite of tools within Adobe Express, including templates, stock video clips, audio, stickers, and a dedicated TikTok video creator. The addition of the Creative Assistant provides access to TikTok's insights on trending hashtags and AI-generated creative ideas or video scripts.

One of the key features of this integration is the ability for users to schedule and publish content directly to TikTok from Adobe Express. This eliminates the need to switch between platforms, saving time and resources.Once the content is ready the Assistant also suggests captions so that your final post is optimized for engagement.

This integration has a potential to facilitate TikTok-first campaigns within a familiar platform for businesses of all sizes. This move follows the initial launch of TikTok’s Creative Assistant last September, aimed at aiding brands in quick video content creation through AI.

What does this mean for ecommerce sellers?

This would be a good tool to offer a streamlined workflow in the creation and publishing of TikTok content. It can potentially increase the efficiency and effectiveness of social media marketing campaigns. Sellers can tailor their content to current trends and audience preferences, enhancing engagement and visibility on the platform.

• Important steps to take when integrating AI in your business. Test, validate and grow.

• AirBnB is looking to create the ‘ultimate concierge’ with the use of AI and its GamePlanner acquisition - no more reading through tons of reviews! Another example of how big players are starting to integrate AI shopping assistants into the user experience.

• A new partnership that will benefit brands looking to connect with Snap creators- check out Traackr x Snap

•  Slack launched a new AI-powered feature to save you time with long threads

• A fascinating read into Adobe’s effort to inject AI into everything and how it will affect the creative world

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