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Happy Friday to all of you! We hope you had an excellent week so far.

This week we look at a fascinating new TikTok x AI trend which is both exciting and disturbing audiences due to its accuracy. It’s only a matter of time for brands to jump on it too. Will yours do?

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1. TikTok’s AI Zoom Out Trend That Shocks Consumers

2. How To Use AI to Do Marketing Funnel Analytics

3. All You Can Eat Trends For 2024

4. What AI Do Consumers Use?

TikTok’s AI Zoom Out Trend That Shocks Consumers

@konner_basbul34

Whys it adding stuff 🤣 #expandetufoto #IAutocompleta #expandetufoto #fyp #baseball

This new TikTok trend is capturing both fascination and unease, as users experiment with an AI-driven zoom-out feature. It has amassed over 3.5 billion views, and involves using a CapCut template to artificially expand the background of an image, like a selfie, creating a full scene based on the AI's predictions.

Users upload a photo, and the AI zooms out, adding an artificial backdrop that resonates with the image's context. This process repeats until a video with up to 12 slots is complete. The resulting videos, often eerie due to the AI's accuracy and ominous sound effects, have sparked a mix of reactions. TikTok creator Fleur Jansen's post using this trend reached over 30 million views, with comments ranging from fascination to unease.

@fleurejansen

#expandetufoto #IAutocompleta #expandetufoto #ai

What does this mean for ecommerce sellers?

I think the combo between real and AI-generated content will keep merging and blurring more and more and that could be an interesting opportunity for brands from a creative POV. That said, notice that consumers are still not completely comfortable with AI and the level of realism it can achieve. There are still a lot of “Black Mirror” connotations most consumers get from interacting with AI and it will take a while until it becomes the new normal.

• Action Time: How to use AI to run Marketing Funnel Analytics and Forecasting

• A Treasure Trove for you: Here is a lovely little Google Drive with an epic amount of Trend Reports for 2024. Enjoyyyy

• Read this X Thread on what consumers are using in terms of AI. It’s actually an important read especially with what the TikTok article above discussed. AI is not always beloved by consumers (yet).

• To AI-image or not to AI-image, that’s the SEO question. Google’s SEO Guru answers it, here.

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