📹SORA Is Here And You Should Care A LOT

Plus New From Hugging Face and Amazon

Author

Jo Lambadjieva
February 16, 2024

Hey there!

Happy Friday! Yesterday there was a massive announcement from OpenAI. It should get everyone excited as it will seriously disrupt the video-making industry (and consequently the ad industry). Read on and enjoy!

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SORA Is Here And You Should Care A LOT

OpenAI has unveiled Sora, a state-of-the-art system capable of generating visually stunning videos from textual descriptions. This advanced technology pushes the boundaries of AI's creative capabilities, allowing for the production of videos that closely mimic professional cinematic quality. Sora's versatility is showcased through its ability to interpret and visualize a wide array of scenarios, from majestic woolly mammoths moving through snow-laden fields to dynamic scenes of Tokyo's bustling streets covered in snow and sakura petals. The system operates by crafting videos in response to concise prompts, demonstrating impressive feats like creating complex underwater coral reef ecosystems bustling with life or capturing the curiosity of a fluffy monster by a candle, all rendered with remarkable attention to detail and realism.

Sora represents a significant leap forward, building upon the foundation laid by previous AI-driven initiatives by OpenAI, such as ChatGPT and DALL-E. Its introduction into the creative and digital marketing arenas heralds a new era where generating high-quality video content can be achieved swiftly and with minimal resources. Unlike its predecessors, which were initially met with skepticism for their rudimentary outputs, Sora delivers a level of polish and coherence that rivals that of human-produced videos, reducing the gap between AI-generated and professionally created visual content.

What does this mean for ecommerce sellers?

Sora will in essence open a whole new freedom for content teams and marketers. Indeed, at first it won’t be perfect. But the fact that you can create such impeccable videos already from a single prompt (and the tool hasn’t even been released yet) shows what potential is awaiting us in a few months time.

Hugging Face Launches Open Source AI Assistant Tool

Hugging Face has unveiled a new tool that simplifies the creation of customizable AI assistants. This allows users to construct AI assistants with minimal effort, using a variety of open-source models such as Claude, LLaMA 2, and Mixtral. These assistants are freely available, shareable, and can be easily browsed in a central repository, mirroring the user-friendly approach of OpenAI's GPT Store.

However, it's important to note that the current iteration of Hugging Face's assistants lacks support for Retrieval-Augmented Generation (RAG), web search functionalities, actions, and image generation capabilities. On the other hand, plans are already in place to incorporate these features in future updates, promising a richer, more versatile toolset for users.

What does this mean for ecommerce sellers?

You probably have dabbled with CustomGPTs so you know the potential. Hugging Face’s new tool essentially allows you to build similar assistants without being constrained by one model or one platform. Given you can use Claude among others (and its insane token window), you can imagine the possibilities.

Don’t Miss This:

I am bringing my A-game next week at the Billion Dollar Seller Summit. There is an incredible line-up of speakers so you shouldn’t miss this. I am also happy to offer a $150.00 off the event ticket. Use BDSS2024 discount code.

The Quick Read:

  • Copilots will become the norm in a lot of online shopping experiences. Here are some of the pain points in building a copilot 

  • Cookieless has shaken a lot of things in the ecommerce world and Amazon is no exception. Check out their latest deal in response to Google’s third-party cookie deprecation.

  • I am a big fan of AI avatars as you can do so many things with them. Here is how Synthesia uses them to drive conversions

  • Don’t miss out on these ChatGPT prompts to upgrade your competitor anaylsis 

  • This is a great article outlining some of the new AI features from Arc and ChatGPT

Today’s Content Spotlight:

The Tools List:

📋Spinach.io - The AI Project Manager that runs meetings, shares notes, and manages tasks in your existing tools.

📦 Mockey - Generate high-quality product mockups with 1000+ templates.

👩🏼‍🦰 User Persona Generator GPT - Simulate an ideal customer without extensive interviews

📝 Flipner - Create masterful content faster than ever with this AI assist

⚙️Product Descriptions GPT - Craft engaging e-commerce product listings

👥 Hearth - An AI agent that manages your contacts and relationships

✈️ Trip Planner GPT - Plan your trips effortlessly with a custom itinerary and expert advice

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