Snapchat Unveils AI for Real-Time AR

Snapchat has provided a sneak peek into its upcoming on-device AI model, which has the potential to transform users' backgrounds and clothing in real-time using augmented reality (AR). The new model will empower creators to convert text prompts into custom lenses, paving the way for a wide range of creative and engaging looks for users to experiment with and share among their friends.

The AI-powered transformations can be witnessed in action through a GIF shared by Snapchat, which showcases a person's clothing and background changing instantly based on the prompt "50s sci-fi film." Users can anticipate seeing lenses that incorporate this new model in the coming months, while creators will gain access to the model for lens creation by the end of the year.

In addition to the forthcoming on-device AI model, Snapchat is introducing a suite of new AI tools designed to streamline the process of creating custom AR effects for creators. The latest Lens Studio update includes face effects that allow creators to generate custom lenses by writing a prompt or uploading an image, enabling complete transformations of a user's face.

Another notable feature is Immersive ML, which applies realistic transformations to a user's face, body, and surroundings in real-time. Lens Studio will also offer AI tools that enable creators to generate 3D assets based on text or image prompts, create face masks and textures, and develop 3D character heads that mimic a user's expressions.

The implications of these AI-driven features for e-commerce and Amazon sellers are significant. As social media platforms like Snapchat continue to invest in AI and AR technologies, sellers have the opportunity to leverage these tools to create immersive and engaging product experiences for their customers.

By utilizing AI-powered lenses and AR transformations, sellers can showcase their products in innovative ways, allowing potential customers to visualize how items might look on them or in their surroundings. This level of interactivity and personalization can help to increase customer engagement, boost product discoverability, and ultimately drive sales.

Moreover, the integration of AI in content creation and product visualization can help sellers to stand out in an increasingly competitive e-commerce landscape. As consumers become more accustomed to AI-driven experiences, those sellers who embrace these technologies and incorporate them into their marketing strategies will be well-positioned to capture the attention and loyalty of their target audience.

• Instagram users are concerned about their photos being used to train Meta's AI systems, prompting them to post declarations of ownership over their content. Despite these posts, users' content is already being used by Meta's AI, and the only surefire way to prevent this is by not posting on the platform at all.

• A great case study of how to use Reddit for marketing by participating in relevant subreddits and offering expert advice without direct self-promotion. 

• Meta's new Instagram tool, 'Creator Insights,' helps brands and creators collaborate more efficiently by displaying key metrics like follower count and engagement rates to brand accounts. This tool, part of Meta’s broader AI-driven initiatives, enhances the Creator Marketplace by enabling direct messaging and AI-based recommendations for influencer partnerships.

• A great article by Andreessen Horowitz about how Generative AI is revolutionizing the accounting industry.

• Meta has begun testing user-created AI chatbots on Instagram, allowing creators to develop AI characters through Meta AI studio, which will appear in messaging and be clearly marked as AI.

• TikTok has introduced Whee, an Instagram-like image-sharing app designed for private sharing among friends, emphasizing spontaneous and authentic moments. This move follows TikTok's previous launch of similar photo-sharing apps, such as Notes, and appears to align with trends in the Chinese market, potentially aiming to enhance eCommerce opportunities and user engagement.

• Meta is set to launch a new Messenger ads product allowing advertisers to send paid marketing messages to email subscribers who have opted in to hear from them, similar to the deprecated Sponsored Messages feature. This new product may involve using subscriber lists from email to target users on Messenger, raising questions about user opt-out options and the integration of email and Messenger lists.

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