🛠️ Photoshop vs. AI or Photoshop x AI?

Plus new from Claude and Google

Jo Lambadjieva
April 16, 2024

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Hey there!

Happy Tuesday! Today we explore how AI is getting better at creating imagery.
Further, we read about alternatives for brands in case of a TikTok ban and most importantly how Claude has made its way to the top and managed to beat the industry dominator that is Chat GPT.

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Photoshop vs. AI or Photoshop x AI?

The advertising industry is adapting to the challenges and opportunities presented by generative artificial intelligence (AI) in image creation. As AI technology evolves, it allows for rapid production of customized advertising materials, but it also brings forth unique aesthetic issues. Many AI-generated images exhibit a glossy, over-perfected look with occasional bizarre errors, like extra fingers. This has led to some backlash from consumers who find these images unsettling or overly artificial.

First Image: AI generated. Second Image: Photoshopped AI image to add imperfections. PHOTOS BY MCCANN WORLDGROUP FOR BLACK AND ABROAD

In response, creatives are employing traditional digital tools such as Adobe Photoshop to introduce "imperfections" and achieve a more natural appearance. They are also refining AI prompts and collaborating closely with AI artists to tailor the output more precisely to their needs. This blending of AI capabilities with human artistic input is helping to overcome the initial limitations of AI imagery.

High-profile advertising agencies and production studios are investing in techniques that combine generative AI with established creative practices. This includes using detailed style guides and creative direction to steer the AI towards outputs that align better with brand identities and consumer expectations.

What does this mean for ecommerce sellers?

For ecommerce sellers, the evolution of AI in advertising has inevitably created new avenues for creating distinct and appealing visual content that resonates with consumers. In today’s crowded digital landscape, AI offers tools and the opportunity for AI-generated imagery to be leveraged in the seller’s favour. The question is whether ecommerce sellers will be able to strike the right balance between content automation and authenticity.

The Quick Read:

No TikTok? No problem. Brands are already turning to other short video forms such as Instagram Shorts or YouTube reels.
Keep your AI in line . That’s if you don’t want a lawsuit coming your way.
After a year of pure domination by GPT 4, Claude pierces it’s way to the top
Beware fashion retailers: 71% of shoppers would prefer to virtually try products on.
Check out Google’s Gemini 1.5 and WPP’s integration in one marketing operating system.
Meta is expanding it’s AI labeling initiative

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