One More Hat In The Search Engine Ring

Plus new from Gemini & GPT-4 Turbo

Author

Jo Lambadjieva
February 21, 2024

Sponsored by

Hey there!

Happy Wednesday! Mid-week and once again, more from OpenAI. However, this time around is going up against an old friend. In the blue corner we have Google’s AI-enhanced searched engine and in the red corner, something new.

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Transform Your Strategy with AI Search

OpenAI is stepping into the search engine arena, setting the stage for a head-to-head with Google's search engine dominance.

The new initiative aims to create a web search product that may leverage Microsoft's Bing technology. Microsoft, a significant investor in OpenAI, has previously integrated OpenAI's advancements into Bing, enhancing the search engine with AI-driven chatbot capabilities. This move by OpenAI to develop its own search product, potentially in collaboration with Bing, signals a bold step towards diversifying the search engine market currently led by Google.

The exact relationship between this new search product and ChatGPT remains unspecified, sparking curiosity about how OpenAI plans to integrate its generative AI technology into the web search domain. This development follows Microsoft's efforts to challenge Google's search engine supremacy by infusing Bing with ChatGPT's interactive features, which received mixed reactions due to early technical glitches.

Shares of Alphabet, Google's parent company, experienced a slight dip following the news, reflecting investor concerns over the emerging competition.

OpenAI is not the first challenged to Google in the AI space. We are already in love with Perplexity which has gotten a huge backing from multiple big name investors.

What does this mean for ecommerce sellers?

Finding products online will change as search becomes more AI-driven. Ecommerce sellers and Ecommerce platforms might need to adapt their SEO and content strategies to rank effectively on multiple search engines, including this new AI-driven option.

The Quick Read:

  • Now imagine your AI assistant remembered your previous discussion. Well ChatGPT introed Memory.

  • In ecommerce you have to be efficient, deal with your email less and get AI to help you.

  • Check out this in-depth report about Gen-Z and how they perceive AI.

  • Microsoft Copilot should be amazing tool for any business. On paper. The reality is slightly different.

  • For anyone who’s particularly excited about the new Google Gemini AI, here is a very comprehensive comparison between Gemini Advanced and GPT-4 Turbo.

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