Hey there!

Google is shaking up things even more by introducing a completely new way to search. We are seeing an unprecedented level of innovation in terms of processes that have been pretty much bedded in for decades. What a time to be alive!

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1. The New Way You Can Search On Google

2. How To Generate Image AIt Text With AI

3. What You Need To Think About As An Advertiser In 2024

4. How AI Can Stop Marketplaces From Robbing Your Brand

You Can Now Search By Circling

Google has recently introduced a new feature, "Circle to Search", enhancing the ease of conducting searches directly from a phone screen. This intuitive feature, initially available on select devices including Samsung’s Galaxy S24 series and Google’s Pixel 8 models, allows users to circle an object or text on their screen and instantly receive Google search results about the highlighted item. The process is streamlined, omitting the need to switch between apps or upload screenshots.

The simplicity of this feature lies in its integration with the phone's interface. Users can activate Circle to Search by a long press on the home button or navigation handle, depending on their phone's navigation style. This allows the feature to overlay on any app or screen currently in use. In practice, it efficiently isolates search subjects and returns relevant results, simplifying the search process significantly.

In conjunction with Circle to Search, Google has updated its multisearch feature within Google Lens. Multisearch allows users to combine visual searches with text queries, enhancing the depth and specificity of search results. For instance, users can take a photo of an item and add a query like, “How often should I water this plant?” or explore the popularity of a trend.

While Circle to Search is currently limited to select premium Android phones, the updated multisearch feature is available more broadly, accessible in the Google app on both Android and iOS devices in the U.S.

What does this mean for ecommerce sellers?

For ecommerce sellers, Google's Circle to Search and enhanced multisearch capabilities present new opportunities for product visibility and customer engagement. These features could potentially change the way consumers discover products. Additionally, this development emphasizes the importance of SEO that caters to visual and conversational search.

• A 7 step guide to generating Image Alt Text at scale with AI. A must read for SEOs

• A New Yorker Article exploring whether AI will be the death of IP and what comes after.

• In 2024, advertising navigates a complex landscape with regional conflicts, inflation, and rapid tech advances like AI, amidst the phasing out of cookies. Advertisers face challenges adapting to a cookie-free world and leveraging digital transformation. GenAI offers creative possibilities but demands a balance between innovation and consumer connection. This is a very good article outlining all you need to think about as an advertiser in 2024.

• Here is a PPC Outlook and how advertisers can stay ahead in 2024.

• Online Stores Like Amazon Are Robbing Your Brand — Here's How AI Can Stop Them.

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