Hey there!

Happy Wednesday! It’s a new era ladies and gentlemen, as they say “a picture is worth a thousand words”. Visual AI is just that, words are not needed, upload an image and find the exact thing you’re looking for (more or less). A skill shortage in the marketing industry should be a sign big enough to express the importance of adding this to your portfolio and if you’re looking to start a new brand or refine your own check out Ubrand.

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New Search Era: Beyond Words

The digital marketplace is always evolving and Visual AI is just another perfect example of a pivotal innovation that will significantly change the shopping experience. An ever-lasting issue that customers face is finding the right product for them. Especially when your search is based on text and metadata alone. Therefore, when a visually complex product comes along, traditional search mechanism fall short.

Visual AI introduces an innovative solution by allowing consumers to employ images, rather than text, to search for products. Leveraging advanced image recognition and machine learning algorithms, it will decipher the content uploaded and match users with similar products available in the online store. This has the potential to increase search accuracy and accelerate the discovery process, leading to improved customer satisfaction and potentially higher sales.

In simple psychology of shopping, visual appeal plays a crucial role in the decision making process. Visual AI taps into the subconscious preferences of users and analyses their interactions to offer personalised product recommendations.

Enhancing the search functionality with Visual AI may allow eCommerce platforms to provide a more intuitive, satisfying and engaging shopping experience (one could say it closely mimics the sensory richness of physical retail environments).

What does this mean for ecommerce sellers?

For eCommerce sellers, this integration of Visual AI into search functionalities represent an opportunity of connecting more effectively with customers. If applied effectively then this tech can potentially lower bounce rates and increase conversion. As such sellers should start by investing in high quality images and optimising their product catalog for visual search. Given that even marketplace algorithms such as Amazon’s Cosmo will include AI image analysis as part of their ranking mechanisms, image optimization for AI should become a pivotal priority for sellers.

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