Hey there!

Happy Wednesday! Midjourney is getting better and better for advertisers and creators alike. If you thought their previous Gen AI was impressive wait until you dive into this. Amazon costing sellers without any giveback, nothing new there and could Tiktok be bought out?

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Meet Midjourney's Game-Changer for Advertisers

Midjourney has unveiled a feature which would certainly help a lot of advertisers already using the platform. The feature tackles one of the most persistent challenges in AI image generation: the consistent recreation of characters across multiple images. This feature, tagged as “--cref” (character reference), enables users to maintain narrative continuity by reproducing characters with consistent facial features, body types, and clothing in various scenes and settings. This advancement, primarily facilitated through a user-provided URL in Midjourney's Discord, marks a significant step towards transforming Midjourney from a novel ideation tool to a professional asset for creators in various fields.

The implementation of the “--cref” tag, coupled with the “--cw” (character weight) option, offers users a degree of control over the resemblance of the newly generated images to the original character, potentially revolutionizing storyboard creation and other narrative-driven projects. Despite its current limitations and the occasional need for adjustments, this feature signifies a pivotal movement towards more personalized and coherent generative AI imagery, aligning with the broader trajectory of AI's role in creative industries.

This could also enable the wider proliferation of AI-generated influencers.

What does this mean for ecommerce sellers?

For e-commerce sellers, especially if involved in brand narrative or storytelling, this new feature opens up new and innovative avenues for product presentation and marketing campaigns. The ability of generating consistent character across various scenarios can enhance storytelling elements in marketing, providing a unique way to engage customers with cohesive and visually appealing narratives.

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