Meta's AI For The Young

Plus Alexa, YouTube and ChatGPT All Get Upgrades

Author

Jo Lambadjieva
September 26, 2023

Hey there! This last week was so full of new and interesting developments that I had to make it slightly longer but hopefully you will have your AI fill by the end of it. Enjoy!

Why are you reading this?

In this newsletter, I summarize the top AI ecommerce and Amazon developments so you can stay up-to-date in just a few minutes. I do the reading so you don't have to. Consider this your weekly AI ecommerce update to save you time while keeping you informed on what matters most.

TL;DR

  1. Meta’s Chatbots For The Young

  2. DALLE-3 Is Coming

  3. YouTube’s AI Suite For Content Creators

  4. Alexa Gets An Upgrade

  5. What’s New For ChatGPT? Plenty…

Meta’s Chatbots For The Young

At its Meta Connect event, Meta unveiled AI chatbots aimed at increasing engagement among younger audiences. The chatbots are designed with vibrant personalities, including sarcastic robots and celebrity assistants, to provide entertaining interactions. Meta is developing dozens of chatbots that can be customized and interact across its platforms.

The goal is to get younger generations, especially Gen Z, to spend more time on Meta's apps by offering lively conversations beyond passive scrolling. This could lead to increased ad revenue. Some chatbots will focus on functionality like aiding with coding tasks. But much emphasis is on replicating the fun, interactive appeal of competing apps popular among youth.

Chatbots have seen major growth lately, and rivals like Character AI draw hundreds of millions of monthly visitors. Meta aims to capitalize on this trend to regain footing among teenage audiences lost to TikTok. Striking the right tone will be key to making conversational AI seem useful yet playful. If successful, personalized bots could reinvigorate engagement among critical demographics for Meta's growth.

What does this mean for ecommerce sellers?

It’s about recapturing the GenZ audience. And it’s probably for collecting data. And it’s probably for finding new ways to sell ad slots to advertisers. All of these are probably good news for you dear Ecom seller.

DALL-E 3 Is Probably Quite Awesome

Notice the Text In the Image Which DALL-E 3 produced

OpenAI's got something cool up its sleeve! They've just previewed DALL-E 3, their upgraded image generator that's soon rolling out in ChatGPT for Plus users. Word is, this new DALL-E version can whip up images that can give platforms like Midjourney and Stable Diffusion a run for their money.

Here's the lowdown:

  1. DALL-E's now pretty good at including text in images.

  2. You just drop a simple prompt, and bam, you get an image—no need to be a prompt wiz.

  3. And here's a cherry on top: it's baked right into ChatGPT, making it more user-friendly than, say, Midjourney on Discord.

So, what's the big deal? Well, we're diving into the era of multimodal AI. That's tech-speak for AI that gets both text and images. DALL-E 3's launch might just mean OpenAI is getting a head start, even before Google's rumored Gemini makes an entrance (about that, read further).

What does this mean for ecommerce sellers?

Think about it: one platform for both writing and designing? That's game-changing for branding, ads, and all things creative.

YouTube Rolls Out AI Tools For Content Creators

In the recent "Made on YouTube" event, YouTube unveiled several AI-driven tools for content creators:

  • Dream Screen: Enhance your YouTube Shorts with dynamic backgrounds using generative AI. YouTube's ambition? Transform existing content into new and engaging visuals.

  • Content Suggestions: Embedded in YouTube Studio, this AI tool taps into trending topics and viewer insights, offering creators tailored video topic suggestions. A step closer to ensuring content matches current demand.

  • Music Recommendation: Simply describe your video's feel, and this AI will recommend music tracks that harmonize with your content's mood. An efficient way to elevate your video's auditory experience.

  • AI Dubbing: In collaboration with Aloud from Area 120, YouTube introduced a feature to auto-translate and dub videos in various languages, broadening potential global reach.

What does this mean for ecommerce sellers?

Whether you create content on YouTube for your products or you hire influencers to do so, this new AI suite should maximize the look/feel/relevancy of the content. Also, expect all other major social platforms to follow suit.

Alexa Gets A Major AI Upgrade

Amazon unveiled a significant upgrade to Alexa, incorporating a custom-built large language model (LLM) to enhance its conversational capabilities. The revamped Alexa promises to be "smarter, more conversational" with a voice that’s more “realistic” and “casual.”

A few highlights:

  • The new Alexa LLM boasts real-time information, reduced latency, and is expected to surpass OpenAI’s ChatGPT in terms of real-world applications.

  • Demonstrations showcased Alexa’s ability to recall personalized data, like a user's favorite football team, and execute tasks like drafting and sending messages.

  • Developers, including Character.AI and Splash, have started integrating their custom LLMs into Alexa, broadening its utility.

  • Enhanced features include an improved text-to-speech engine, a revamped automatic speech recognition system, and for Echo Show users, a more intuitive visual interaction without repeatedly summoning Alexa.

What does this mean for ecommerce sellers?

Better Voice Assistant =More Voice-Activated Shipping. The ability for Alexa to provide real-time information and recall personalized data will also play into how Amazon gets loyal shoppers to repurchase products or discover new ones. Amazon is currently weaving an awesome AI game across all of it’s products and Alexa is yet one more piece of the puzzle.

What’s New And Next For ChatGPT?

OpenAI's ChatGPT just added a couple of groundbreaking features set to roll out for Plus and Enterprise users soon.

First, ChatGPT can now comprehend uploaded images - think screenshots, photos, documents, and more. This means understanding complex graphs, giving feedback on designs, and categorizing pictures of receipts. Even helping fix a broken bike or locating Waldo in a crowd!

Second, ChatGPT isn’t just typing anymore; it's talking! With five professionally trained voices, it'll be a handy companion, especially when you’d prefer to listen rather than read. Imagine having a smarter voice assistant integrated into your daily tasks.

What’s next? Sam Altman, OpenAI’s CEO hinted at the enhancements we might see with GPT-5 and GPT-6 last week at a Y Combinator reunion. These future models, he suggested, would offer enhanced reliability, personalization, and multimodal outputs. The rest TBC.

What does this mean for ecommerce sellers?

ChatGPT extracting info from images and screenshots? The uses are limitless especially when you pair this with an AI image generator like DALL-E3. (think reverse-engineering)

The Quick Read:

  • Google is set to release Gemini, its conversational AI software designed to rival OpenAI's GPT-4. Google granted a select group of companies access to an early version of Gemini, marking the tech giant's intensified focus on generative AI after the success of OpenAI's ChatGPT last year. It’s meant to be ChatGPT’s nemesis but we shall see…

  • Google's Bard now integrates with Gmail, Docs, and Drive, enabling users to swiftly locate information without manual searches. Named "extensions", this feature also encompasses Maps, YouTube, and Google Flights, providing real-time flight data and video recommendations. But given Bard is poo poo, don’t get too excited…

  • On September 26th, Microsoft's Windows 11 update will introduce the AI-driven Windows Copilot, an overhauled File Explorer, and an enhanced Paint app. Copilot, succeeding the discontinued Cortana, uses Bing Chat technology, offering versatile system controls. Probably what Bard is trying to do but Bing will succeed with…

  • Snapchat is collaborating with Microsoft to incorporate ads into its AI chatbot feature, "My AI". Through Microsoft Advertising's Ads for Chat API, Snapchat's Sponsored Links will offer users pertinent links during their chatbot interactions, aligning advertisers with potential consumers' current interests.

  • Amazon is investing up to $4 billion in Anthropic to collaboratively advance reliable foundation AI models. Leveraging Anthropic’s safety research and Amazon Web Services' (AWS) infrastructure, the partnership will make Anthropic's AI accessible to AWS users.

The Tools List:

Bestever - Quickly produce outstanding marketing visuals, including photos and videos.

QRGPT -Swiftly create your AI-enhanced QR Code.

Kick - Modern bookkeeping powered by AI for contemporary entrepreneurs.

Klu AI -Integrate your data for effortless cross-app and file searching and exploration.

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