Hey there!

Meta just came out with some promising stats as to the efficiency and ROI of their AI ad tools. Really worth a read if FB or Insta are part of your marketing mix.

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1. Meta’s AI Ad Campaigns See+ 32% In ROI

2. AI Copilot for IPs

3. How To Use Snapchat’s AI Image Gen Tool

4. How To Use Meta’s AI Ad Tools

Meta’s AI Ad Campaigns See+ 32% In ROI

Let’s recap: About 3-4 months ago Meta launched a bunch of generative AI tools to help advertisers. These tools were designed to assist advertisers in creating more effective and efficient ad campaigns across Meta's platforms, including Instagram and Facebook.

The AI features focus on automating and simplifying several aspects of ad creation. Advertisers can use AI to generate background images for products, create various versions of ad copy, and automatically resize ads for different platforms.

One of the key highlights is the simplification of the campaign setup process. What used to take numerous steps can now be done quicker, thanks to the AI integration.

Fast forward to now… According to Meta, ads utilizing these AI tools have seen an average increase of 32% in return on ad spending. Additionally, the cost of acquisition has been reduced by around 17%.

What does this mean for ecommerce sellers?

If you want to read more about the suite, we’ve covered this in detail in previous issues. It’s not surprising that AI can help set up campaigns faster. However, what is significant is that this efficiency also translates in CAC and ROI gains and so if you’ve not tested all the AI goodies Meta is offering, perhaps it’s worth digging in today. (there’s a link to a tutorial for this, further down)

• Patsnap is an IP analysis platform and it just launched an AI assistant called CoPilot. It supports R&D and IP teams with sector updates, strategic patent analysis, detailed patent extractions, and AI security using a proprietary LLM, ensuring customer data remains within Patsnap's firewall.

• Action Time: Learn how to use Snapchat’s New AI Image Tool. If you have Snapchat as part of your social media strategy, this could be a good one to test.

• GenAI will probably reduce employee headcount by at least 5% with workers in media, banking and insurance most likely at threat.

• Talking about Meta’s AI Ad features, here is a video that gives you the low down on how to use these AI Tools.

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🧑 Taskade Custom AI Agents - Tailored tools for automating routine tasks such as research, task management, and content generation.

😍It was great, all I needed

🙂Good, not great

🙄It sucked