Hey there!

Welcome to another week of AI. Today we cover a very interesting new company which might re-shape the customer experience on site in some very interesting ways. Definitely have a read about Claude 3 and the new capabilities it offers.

Also OpenAI and X have been busy so keep scrolling to the Quick Reads section to read more.

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An AI Agent That Could Reshape Shopping

Sierra, the latest venture from Bret Taylor (ex-CEO Salesforce) and Clay Bavor, introduces a groundbreaking approach to using AI in the customer experience sector (and potentially moving beyond). The startup aims to develop AI agents that extend their utility beyond traditional customer service roles, facilitating a more dynamic interaction between customers and brands throughout the entire ecommerce discovery and selection process.

The founders envision these conversational AI agents as becoming integral to how customers communicate with companies. According to Taylor, the goal is for these AI tools to understand and execute actions based on free-form customer inputs, something as simple as inputting a query into a search box, but with outcomes that are far more sophisticated. This could include anything from tracking an order to adjusting delivery schedules.

Despite the ambitious vision, Sierra is mindful of the potential pitfalls, such as the risk of AI producing inaccurate or fabricated responses, known as hallucinations, which could negatively impact a brand's image. To counter this, Sierra's AI utilizes a complex model that includes multiple algorithms working in tandem, including a supervisory one that ensures the quality and accuracy of responses.

The idea is not without its challenges, especially when it comes to integrating with older systems, but Sierra is optimistic, backed by significant funding and a commitment to an outcome-based pricing model. This model is novel in the software industry, charging customers only when a problem is effectively resolved, potentially setting a new standard in how software services are priced and delivered.

As the technology matures, Sierra hopes to lead in developing AI agents that enhance the ecommerce journey from discovery to selection, promising a more personalized and efficient shopping experience.

What does this mean for ecommerce sellers?

For those in the ecommerce space, Sierra's development signals a significant shift towards integrating AI more deeply into the customer journey. Sellers should prepare for a future where AI agents can handle a broader range of customer interactions, from initial inquiries to post-purchase support. Adapting to this technology could offer sellers a competitive edge by providing a more responsive and personalized shopping experience, ultimately driving sales and enhancing customer satisfaction.

• Anthropic just launched Claude 3 and it’s a big deal because it has initially 200k context window (but capability to 1million). That’s just 1 of many very cool updates.

• Here are the 10 most popular AI Apps in the GPT Store. Definitely check out #9.

• Open AI has been quite busy: For one they are working on AI agents that can perform complex tasks (think Zapier + AI but just ChatGPT). In addition, they also rolled out a Forum which gets experts and students to collab on AI. And, they updated GPT4 Turbo’s Training data to December 2023 (so till very very recently)

• Midjourney and X are in partnership talks which could be very interesting for anyone with X content strategy. That said, X is starting to label AI-generated images. So it should be interesting to see how X’s threads going to shape up.

• An interesting read on how agencies are trying out Amazon prime video ads. And talking about ads in Ecom, Walmart’s acquisition of Vizio is a clear signal of its intentions to compete with Amazon on the TV advertising business.

• One to bear in mind: Google Ads will automatically start pausing ad groups with low activity. Read more here.

🎥 Typeframes - Create captivating product videos effortlessly.

🌟 Visual Electric - A revolutionary tool for image creation tailored to artistic needs.

🧩 Respell - A seamless blend of no-code interfaces, conversational AI, and smart suggestions for workflow automation.

🚀 Streak AI - The ultimate Gmail-integrated CRM assistant for team collaboration.

🤖 Kommunicate GenAI - Simplify the deployment of generative AI bots across various platforms.

🔍 Stey.ai - Utilize AI for in-depth analysis of user interaction recordings.

📊 Browse AI - Quickly train a robot for web data extraction and monitoring tasks.

🔎 &Facts - Leveraging AI for in-depth product research, tailored for direct-to-consumer brands.

😍It was great, all I needed

🙂Good, not great

🙄It sucked