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- 🛍️ Marketing through A Headset
🛍️ Marketing through A Headset
Plus new from Adobe and Microsoft
Jo Lambadjieva
May 01, 2024
Sponsored by
Hey there!
Happy Wednesday! Today we discuss spatial computing once more but with a little comparison between the Oculus and Apple’s Vision Pro! As one takes you out of this world, the other brings everything to you, and ecommerce sellers should love it.
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Marketing through A Headset
Apple’s Vision Pro, a $3,500 mixed-reality headset is catching the eye of brands like e.l.f. Cosmetics and Lowe’s, who are already experimenting with its capabilities. Unlike the Oculus, which takes users to a virtual metaverse, the Vision Pro blends digital elements into real-world settings. This integration aims to enhance the consumer experience by enabling them to visualize products in their own space, potentially deepening emotional engagement and improving decision-making processes.
Despite its high cost and the physical discomfort of its current design, the Vision Pro is seen as a potential game-changer in how tech is consumed. Marketers believe that this device could lead to more branded immersive experiences that are seamlessly integrated into daily life rather than being destination-based. Brands are testing various applications, from visualization to shopping, with some already seeing higher conversion rates in the Vision Pro app compared to mobile apps.
What does this mean for ecommerce sellers?
Apple’s Vision Pro could mark a significant shift towards integrating immersive technology into the shopping experience. Enhanced visualisations of products will only increase engagement, trust of the brand and ultimately conversions. Although currently a play only for big brands this could be soon a more accessible option for smaller players too and a great way to showcase product features in a more interactive way.
The Quick Read:
Adobe Firefly 3 Image Model now available and showcasing even better features and functionality
Microsoft and Estee Lauder team up to launch an AI Innovation Lab for further expansion of their strategic relationship.
The four pillars of an AI marketing playbook.
To use AI? Not to use AI? Brands have very different approaches when it comes to voicing it to consumers.
Snap goes a step further and adds their own watermark to AI generated content on their app.
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The Tools List:
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