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- 🔥 Influencer Marketing Is Changing Rapidly…
🔥 Influencer Marketing Is Changing Rapidly…
Plus new from Google and Microsoft
Jo Lambadjieva
April 17, 2024
Sponsored by
Hey there!
Happy Wednesday! Today we discuss the evolution of influencer marketing in the AI age. Also check out all the new things Google has been busy with…
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Influencer Marketing Is Changing Rapidly…
A significant transition is occurring in influencer marketing, driven by the integration of gen AI into content creation. A recent study by influencer agency Billion Dollar Boy reveals that 92% of marketers have now commissioned AI-enhanced creator content, with 91% of creators using AI tools weekly. This shift reflects a broader trend: consumers and creators alike are increasingly preferring AI-generated content for its ability to produce more personalized and engaging material.
Remarkably, 60% of consumers favor AI-generated content, and 81% of creators report better engagement with such content compared to traditional methods. This trend has led to a 70% increase in marketing spend on AI-driven creator content over the past 12 months.
However, experts argue that traditional creator content, such as posts showcasing skills, life, or personality, still has a place in the mix. As the use of AI in influencer marketing grows, agencies are developing new strategies and tools to adapt. They are encouraging creators to be transparent about their AI usage and implementing guidelines to mitigate potential brand safety risks.
Despite the buzz surrounding AI, some experts caution that not all AI-generated content is created equal. The use of AI can range from simple filters and audio captioning to image generation and concept development. Agencies must understand how their influencer partners are using AI and ensure that there are proper human guardrails in place to prevent harmful output.
As the influencer marketing industry navigates this new landscape, it faces potential challenges such as compensation changes, decreased content quality, and increased regulation. However, those who can successfully leverage AI to create valuable content, rather than simply maximizing output, will likely come out on top in the long run.
The Quick Read:
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As per the main article today: best of both worlds, a mix of AI gen content with IRL influencers may help boost conversion rates.
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Today’s Content Spotlight:
The Tools List:
📸 Product Descriptions GPT- Craft engaging e-commerce product listings
📊 Basedash AI: Visualize, edit, and explore your data with AI.
🤖 Diarupt - Human-like AI Teammates.
🖼️ Dreamwriter - Design beautiful on-brand content in minutes.
📝 Copy AI - Generate content, such as blog headlines, emails, and social media posts using AI
🚧 Spinach.io - The AI Project Manager that runs meetings, shares notes, and manages tasks in your existing tools.