Guide: Creating Social Media Audits with AI

Social media audits are essential for understanding brand performance, competitive positioning, and strategic opportunities across platforms. Traditional audits require manually collecting data from multiple sources, analyzing engagement patterns, categorizing content themes, and creating comprehensive reports—a process that typically takes days or weeks of detailed work.

Genspark.ai, as an agentic browser, excels at this type of systematic data collection and analysis task. Unlike manual auditing or basic analytics tools, Genspark can autonomously scrape public social media data, analyze content patterns, benchmark against competitors, and compile everything into a professional presentation suitable for executive review. I want to show you how you can use it to make an awesome Social Media Audit.

Understanding the Audit Framework

This AI-generated audit will analyze multiple dimensions of social media performance:

1. Profile Analysis: Account setup, bio optimization, and basic metrics

2. Content Strategy: Posting frequency, timing, and content themes

3. Engagement Performance: Likes, comments, shares, and engagement rates

4. Visual Brand Consistency: Logo usage, color schemes, and visual identity

5. Competitive Benchmarking: Performance relative to similar brands

6. Strategic Opportunities: Specific recommendations for improvement

Step 1: Prepare Your Audit Parameters

Before starting with Genspark, gather the essential information:

Brand Details:

• Social media handle (like @brandname)

• Brand logo URL (if available for the presentation)

Audit Scope:

• Focus platforms: Instagram and Facebook

• Time period: Last 90 days or 300 most recent posts

• Competitive context: 2 similar brands for benchmarking

Step 2: Use the Comprehensive Audit Prompt

1. Log into Genspark.ai and start a new chat

2. Use this detailed audit brief, replacing the <...> sections with your information:

### SOCIAL MEDIA AUDIT BRIEF

You are a senior social media strategist and analyst. Create a comprehensive audit of **<BRAND_NAME>** on Instagram and Facebook, delivered as a professional slide deck suitable for executive presentation.

#### AUDIT SCOPE
**Platforms:** Instagram and Facebook
**Analysis Period:** Last 90 days (or last 300 posts, whichever is smaller)
**Competitive Context:** Include 2 similar brands for benchmarking

#### DATA COLLECTION REQUIREMENTS

**Profile-Level Analysis:**
- Account handles and URLs
- Bio text analysis and character count
- Follower and following counts
- Account creation dates

**Content Activity Analysis:**
- Total posts in the analysis window
- Average posts per week
- Day-of-week and time-of-day posting patterns
- Content distribution across different formats

**Individual Post Analysis:**
- Post URLs and timestamps
- Media types (image, carousel, reel, story, video)
- Caption text, hashtags, and tagged accounts
- Paid partnership disclosure compliance

**Engagement Metrics:**
- Likes, reactions, comments, shares, saves
- Engagement rate calculations (total engagement ÷ followers)
- Performance trends over time

**Content Classification:**
- Content themes: Product, Lifestyle, User-Generated Content, Behind-the-Scenes, Corporate Social Responsibility, Trending Topics, Other
- Sentiment analysis (positive, neutral, negative)
- Tone assessment (playful, authoritative, professional, etc.)

**Visual Brand Analysis:**
- Logo presence across content
- Dominant color schemes (top 3 hex codes)
- Visual consistency assessment

**Compliance Review:**
- Copyright issues identification
- Missing advertising disclosures
- Brand guideline adherence

#### COMPETITIVE BENCHMARKING
Identify and analyze two peer brands of similar size and market position.
Compare performance metrics including:
- Follower growth (30-day and 90-day periods)
- Average engagement rates
- Content strategy differences
- Posting frequency and timing

#### PRESENTATION REQUIREMENTS

**File Format:** PowerPoint presentation (.pptx)
**File Name:** Brand_Audit_<brand>_<YYYY-MM-DD>.pptx

**Required Slide Structure:**
1. **Title Slide:** Brand logo, audit date, author credit
2. **Executive Summary:** Key findings in 6 bullet points or fewer
3. **Methodology:** Analysis timeframe and data collection approach
4. **Instagram Overview:** High-level performance summary
5. **Instagram Deep-Dive:** Detailed KPI table with 4-6 annotated screenshots
6. **Facebook Overview:** High-level performance summary
7. **Facebook Deep-Dive:** Detailed KPI table with 4-6 annotated screenshots
8. **Competitive Analysis:** Benchmark comparison charts
9. **SWOT Analysis:** Strengths, weaknesses, opportunities, threats
10. **Strategic Recommendations:** 3 prioritized improvement opportunities
11. **Appendix:** Methodology notes, data limitations, glossary

**Design Standards:**
- 16:9 slide layout with clean, professional formatting
- Simple, clear charts with data labels
- Screenshots under 500KB each
- Speaker notes (maximum 60 words per slide)
- Consistent branding and professional appearance

#### TECHNICAL REQUIREMENTS
- Use only publicly available data and APIs
- Respect rate limits and robots.txt guidelines
- Include quality control checks for data accuracy
- Capture representative screenshots for analysis
- Store all data securely during processing

#### DATA QUALITY STANDARDS
Perform verification checks on all collected data:
- Follower counts must be non-negative
- URLs must be properly formatted
- Engagement rates must be between 0% and 100%
- Retry data collection once if quality checks fail

#### DELIVERABLES
1. **Primary Presentation:** Brand_Audit_<brand>_<date>.pptx (under 15MB)
2. **Raw Data:** Complete post data in CSV format
3. **Supporting Materials:** Screenshots folder with illustrative images

#### BRAND-SPECIFIC INFORMATION
**Brand Name:** <BRAND_NAME>
**Social Handle:** <BRAND_HANDLE>
**Brand Logo URL:** <LOGO_URL>
**Analyst Name:** <YOUR_NAME>
**Audit Date:** <TODAY_DATE>

Create a comprehensive, actionable audit that provides strategic insights for improving social media performance and competitive positioning.

3. Replace all <...> placeholders with your specific brand information

4. Submit the brief to Genspark and allow time for comprehensive data collection and analysis

Step 3: Review and Validate Your Audit

Once Genspark completes the audit, systematically review each component. This is important because Genspark like any LLM can hallucinate.

Content Verification

• Slide Completeness: Ensure all 11 required slides are present

• Data Accuracy: Verify that metrics and figures appear reasonable

• Screenshot Quality: Check that all images are clear and relevant

• Competitive Analysis: Confirm benchmarking data is meaningful

Presentation Quality

• Design Consistency: Verify professional formatting throughout

• Chart Clarity: Ensure all graphs and tables are easy to read

• File Size: Confirm the presentation is under 15MB for easy sharing

Strategic Value

• Executive Summary: Verify it captures the most important insights

• Recommendations: Ensure suggestions are specific and actionable

• SWOT Analysis: Check that it provides balanced, strategic insights

• Competitive Context: Confirm benchmarking provides useful perspective

Step 4: Export and Prepare for Presentation

Final Preparation

1. Download All Components 

   • Export the PowerPoint presentation

Why This Agentic Approach Works

Using Genspark for social media auditing provides several key advantages:

• Comprehensive Data Collection: Systematically gathers all relevant metrics across platforms

• Competitive Intelligence: Automatically identifies and analyzes comparable brands

• Pattern Recognition: Identifies content themes, timing patterns, and engagement trends

• Professional Presentation: Creates executive-ready reports with consistent formatting

• Objective Analysis: Provides unbiased assessment of performance and opportunities

Important Tips for Success

• Realistic Expectations: Remember that AI can only access publicly available data

• Strategic Context: Use the insights to inform broader marketing and brand strategies. Don’t limit yourself to what’s included in this prompt. Expand this.

• Regular Auditing: Conduct quarterly audits to track improvement and identify new opportunities

• Action-Oriented Follow-up: Focus on implementing the specific recommendations provided

For marketing professionals and brand managers looking to understand their social media performance comprehensively, this approach leverages the systematic data collection and analysis capabilities of agentic AI. By automating the audit process, you can focus on strategic decision-making and implementation rather than manual data gathering and report creation.

Here is a free gift for you, this process as an SOP. Enjoy!

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