Guide: Creating Product Videos With AI

Video ads typically perform better than static images on social media platforms. Research shows that video content generally receives higher engagement rates and better conversion metrics. However, creating professional video ads has traditionally required specialized skills, software, and significant time investment.

While many marketers know AI could help create both image and video ads, they often don't know how to implement these tools effectively. ChatGPT 4o and Sora (OpenAI's text-to-video model) now provide practical solutions that require minimal technical knowledge while producing quality advertising content.

The Process: From Static Images to Dynamic Video Ads This guide outlines a two-part approach: first creating compelling static ads with ChatGPT 4o, then transforming these into short video ads using Sora. This streamlined workflow makes professional-quality video ad creation accessible to marketers without specialized video production skills.

What You'll Need

• Tools:

  • ChatGPT with GPT-4o for image creation

  • (Optional) Another AI model for brainstorming concepts

  • Sora (OpenAI's text-to-video model)

  • A place to store your files (like Google Drive)

• Materials:

  • Quality product images or 3D renders

  • Your brand guidelines (if you have them)

Part 1: Creating an Image Ad with AI

Step 1: Plan Your Ad

1. Define Your Goals

   • What are you promoting? (product launch, brand awareness, etc.)

   • Who is your target audience?

2. Gather Your Materials

   • Collect high-quality images that clearly show your product

   • Make sure important details like labels are visible

Step 2: Develop Your Creative Concept

1. Use ChatGPT to Generate Ideas Example Prompt: 

   You are a creative ad strategist. Based on our product details for [Brand Name], generate 3-5 creative concepts for a Meta ad that highlights our product's innovative design. Each concept should include a catchy tagline.

2. Choose Your Favorite Concept

   • Select the idea that best matches your goals and brand

Step 3: Create Your Image Ad

1. Start with GPT-4o

   • Log into ChatGPT with GPT-4o

   • Upload your product image

2. Write a Clear Prompt Example: 

   Based on our creative concept for [Brand Name]:
   "Experience Innovation in 3D – [Product Name] redefines modern technology with sleek design and high-performance features."
   
   Please generate an eye-catching Meta ad image that highlights our product's innovative design. The image should use our brand's visual style, include our color palette, and feature the tagline "Experience Innovation in 3D". Make sure the product details look clear and sharp.

3. Review and Refine

   • Ask for specific adjustments if needed (lighting, positioning, etc.)

   • Save the final image for the next step

Part 2: Converting Your Image Ad into a Video Ad

Step 4: Prepare for Video Creation

1. Check Your Image Ad

   • Make sure your final image is high-resolution and looks good

2. Access Sora

   • Log into your Sora account

Step 5: Generate Your Video Ad

1. Start a New Project

   • Create a new video project in Sora

   • Set the duration to 5-10 seconds

2. Write a Detailed Video Prompt Example: 

   Create a 5-10 second video ad using the attached image as the base. Make the video look realistic with smooth transitions.
   
   Start with a gentle zoom-in on the product, then slowly pan around to show its design.
   
   Add the tagline "Experience Innovation in 3D" in clean, elegant text.
   
   Use our brand's colors and make sure the lighting looks natural throughout the video.

3. Use Sora's Editing Features

   • If available, use the storyboard tool to plan your video frame by frame

   • Try the editing tools to adjust backgrounds or extend important moments

4. Generate and Review

   • Let Sora create the video based on your prompt

   • Check that the product looks good, the motion is smooth, and the text is readable

Step 6: Finalize Your Video Ad

1. Make Any Final Adjustments

   • If needed, give Sora more instructions to improve the video

2. Export Your Video

   • Save your video in the right size and format for your needs

   • Store it along with your original image and prompts

Why This Approach Works Well

AI tools like GPT-4o and Sora understand visual design principles and can create professional-looking content quickly. They can simulate sophisticated production techniques that would normally require specialized skills and equipment.

This approach allows you to create both static and video ads efficiently, helping you test different concepts without the traditional costs of production and editing.

Here is my free VIDEO SOP guide for you.

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