Creating GTM D2C Plans with AI: Using AI Agents for Strategic Planning

My experience using agentic AI for strategic business planning

Understanding Genspark and Agentic Browsers

Genspark represents a new category of AI tools called "agentic browsers" or AI agents. Unlike traditional chatbots that simply respond to questions, agentic AI systems can perform complex, multi-step tasks autonomously. Think of them as AI assistants that can research, analyze, and create comprehensive documents by combining information from multiple sources and applying specialized knowledge.

Genspark.ai specifically excels at strategic business planning because it can access current market data, analyze industry trends, and apply business frameworks all within a single session. This makes it particularly valuable for creating detailed go-to-market (GTM) plans that require both broad market knowledge and specific strategic thinking.

The advantage of using agentic AI for business planning is that it can produce comprehensive strategies much faster than traditional consulting processes, while still maintaining the depth and structure that businesses need for successful launches.

Why Use AI for Go-to-Market Planning

Creating a thorough go-to-market strategy traditionally requires weeks of research, analysis, and planning across multiple business disciplines. Agentic AI can compress this timeline significantly while ensuring all critical components are addressed systematically.

This guide shows how to use Genspark to create an eleven-section GTM plan that covers everything from market analysis to risk mitigation. The structured approach ensures you don't miss critical elements while leveraging AI's ability to synthesize complex information quickly.

What You'll Need

• Access to Genspark.ai and the Genspark Super Agent

• Your Brand Information Ready:

  • Brand name and product/service category

  • Target launch date

  • Key differentiators that set you apart

  • Primary business goals (up to three specific objectives)

  • Budget information and how you want to allocate it

Step 1: Prepare Your Information

Before starting with Genspark, gather all the essential details about your brand and launch:

Brand Basics:

• Brand name

• Product or service category

• Planned launch date

Strategic Elements:

• Your key differentiators (what makes you unique)

• Your primary goals (be specific and measurable)

• Your total marketing budget and how you want to split it

Example of Well-Prepared Information:

• Brand: "EcoClean Pods"

• Category: "Sustainable laundry detergent pods"

• Launch Date: "2025-09-01"

• Differentiators: "Plastic-free packaging," "Plant-based formula," "Zero waste refill system"

• Goals: "Achieve $500K revenue in year 1," "Build email list of 10K subscribers," "Launch in 50 retail locations"

Step 2: Use the Master Prompt with Genspark

1. Log into Genspark.ai and open the Super Agent feature

2. Create a new project for your GTM plan

3. Use this complete prompt, replacing the <...> sections with your specific information:

You are a senior marketing strategist with deep expertise in direct-to-consumer (D2C) brand launches.
Your task is to develop a comprehensive go-to-market strategy, organized into the following eleven sections:

1. Market Analysis
2. Customer Segmentation & Personas
3. Value Proposition & Positioning
4. Marketing Channels & Tactics
5. Sales & Distribution
6. Pricing & Monetization
7. Operations & Logistics
8. Metrics & KPIs
9. Implementation Plan & Timeline
10. Budget & Resources
11. Risks & Mitigation

For each section, include:
- A clear explanation of what this section covers
- Key recommendations organized with bullet points
- Supporting data or examples
- Specific metrics or milestones where relevant
- Clear next steps to implement

Start by confirming the brand information below, then create each section systematically. Use clear headings and organize everything with proper formatting.

**Brand Information:**
Brand Name: <YOUR BRAND NAME>
Category: <YOUR PRODUCT/SERVICE CATEGORY>
Target Launch Date: <YYYY-MM-DD>
Key Differentiators:
  • <YOUR FIRST DIFFERENTIATOR>
  • <YOUR SECOND DIFFERENTIATOR>
  • <YOUR THIRD DIFFERENTIATOR>
Primary Goals:
  1. <YOUR FIRST GOAL>
  2. <YOUR SECOND GOAL>
  3. <YOUR THIRD GOAL>
Budget Information:
  • Total 12-month marketing budget: <YOUR CURRENCY><YOUR AMOUNT>
  • <YOUR %>% for digital advertising and influencer partnerships
  • <YOUR %>% for content creation and email marketing
  • <YOUR %>% reserved for testing new channels

4. Replace all the <...> placeholders with your actual brand information

5. Submit the prompt to Genspark and wait for it to generate your plan

Step 3: Review and Improve Your GTM Plan

1. Check the Brand Summary 

   • Make sure Genspark correctly understood and restated your brand information

   • Verify all your differentiators and goals are accurately reflected

2. Review Each Section 

   • Confirm all eleven sections are included

   • Check that each section has the required elements:

     • Clear purpose explanation

     • Organized recommendations

     • Supporting rationale

     • Specific metrics

     • Actionable next steps

3. Quality Assessment 

   • Look for proper formatting with clear headings

   • Ensure recommendations are specific to your brand and category

   • Check that timeline and budget suggestions are realistic

4. Refine as Needed 

   • Ask Genspark to expand on any sections that seem too brief

   • Request more specific examples for your industry

   • Ask for clarification on any recommendations that aren't clear

What Makes This Approach Effective

Using Genspark for GTM planning works well because agentic AI can:

• Synthesize multiple business frameworks into one coherent strategy

• Access current market data to inform recommendations

• Apply industry-specific knowledge to your unique situation

• Maintain consistency across all eleven sections

• Generate actionable timelines that align with your launch date

The structured eleven-section approach ensures comprehensive coverage of all critical GTM elements, from market analysis to risk management.

Important Tips for Success

• Be Specific: The more detailed your input information, the more tailored your GTM plan will be

• Realistic Budgets: Provide accurate budget figures so recommendations are feasible

• Clear Goals: Well-defined objectives help the AI create more targeted strategies

• Iterative Approach: Don't hesitate to ask for refinements or additional detail on specific sections

• Industry Context: Mention any unique aspects of your industry that might affect strategy

Here is a gift from me: The Full SOP.

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