Guide: Creating Email Marketing Concepts with AI

Plus new from OpenAI, Amazon and Perplexity

Author

Jo Lambadjieva
April 30, 2025

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Guide: Creating Email Marketing Concepts with AI

My experience using AI for email design:

Well-designed marketing emails get better results. Studies show that professionally designed emails have up to 40% higher open rates and better click-through rates than basic templates. However, creating good email designs typically requires significant time and resources.

While many marketers know AI could help, they often don't know how to use it effectively. ChatGPT 4o provides a practical solution that requires minimal training while producing quality email concepts.

The Process: Simplified Design Creation Traditional email design involves multiple team members and many rounds of revisions. The AI approach simplifies this by requiring just three things: your campaign goals, brand elements, and examples of styles you like. This makes sophisticated design concepts accessible to everyone, not just specialized design teams or agencies.

This streamlined process lets you focus on your marketing strategy instead of getting bogged down in design details.

How to Create Email Designs with AI

  1. Gather Your Information

Write down your campaign goals and main message

List your brand elements: colors (with hex codes), fonts, and tone of voice

Find examples of designs you like as references

Save everything in one place (Google Drive, Notion, etc.)

  1. Create Your Design Concept

Log in to ChatGPT with GPT-4o

Use this template for your prompt:

You are an expert creative strategist. I need to develop an email marketing creative concept for [Brand Name] to promote our upcoming [Campaign Name] campaign. Our objective is to [brief description of campaign goals]. Our key message is "[Key Message]" and we want the email to drive recipients to [call-to-action, e.g., "Shop Now"].

Here are some details about our brand:
- Colors: [list hex codes]
- Fonts: [preferred fonts]
- Tone: [e.g., friendly, modern, professional]

Additionally, please consider the following style references that capture the desired visual feel: [insert descriptions of style references].

Please suggest a detailed creative concept that includes:
  - A suggested layout (e.g., hero image section, product showcase, CTA section, footer)
  - Headline ideas and subheading text
  - A description of visual elements (e.g., use of color, imagery style, typography)
  - Any additional creative ideas to enhance engagement

  1. Refine Your Design

Review the AI's suggestion and check if it meets your needs

Ask for changes or alternatives with specific requests:

Please provide two alternative layout concepts that differ in structure but still adhere to our brand identity and style references.

Why AI Works Well for Email Design

ChatGPT 4o is good at understanding brand guidelines and turning them into coherent design concepts. It understands design principles and how to create messages that engage readers.

With this tool, you can create more than just basic email templates. You can use the same information to generate different designs for different audience segments, helping you create a complete email campaign with various creative elements.

Understanding the Limitations

While AI is helpful, it doesn't replace human judgment. You should always review the AI's suggestions to ensure they match your brand and strategy. Setting up a standard review process is recommended as a quality check.

For marketers looking for practical advantages, this technology helps improve design capabilities without needing additional resources. By using this straightforward process, your team can focus more on strategy and measuring results while still producing high-quality emails that perform well.

The Quick Read:

Today’s Content Spotlight:

Creating Instagram ads that demand attention using Pop Minimalism.

The Tools List:

🎨 Dzine - AI-powered editable image editor

📧 Inbox Zero - Clean Up Your Inbox In Minutes

⚙️ Fora - Artificial intelligence designed for the C-suite.

🌊Shortwave AI Assistant on iOS - Write, search, and analyze your emails with AI on the go.

🧑 Taskade Custom AI Agents - Specialized tools designed to automate routine activities like research, task management, and content creation

📝 Superlist - Create to-do lists, capture thoughts or detailed notes, assign tasks to teammates, and more

About The Writer:

Jo Lambadjieva is an entrepreneur and AI expert in the e-commerce industry. She is the founder and CEO of Amazing Wave, an agency specializing in AI-driven solutions for e-commerce businesses. With over 13 years of experience in digital marketing, agency work, and e-commerce, Joanna has established herself as a thought leader in integrating AI technologies for business growth.

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