Guide: Conducting SEO and AEO Audits with AI

My experience using AI for technical SEO auditing

Understanding SEO, AEO, and AI-Powered Auditing

Search Engine Optimization (SEO) has evolved significantly with the rise of AI-powered search systems and answer engines. While traditional SEO focuses on ranking in Google search results, Answer Engine Optimization (AEO) addresses how websites appear in AI-powered responses from tools like ChatGPT, Perplexity, and Bing Copilot.

Manus.im is an agentic browser—an AI system that can autonomously navigate websites, analyze content, and perform complex research tasks. Unlike traditional SEO tools that focus on specific metrics, agentic browsers like Manus can conduct comprehensive website analysis by actually browsing your site like a sophisticated user, understanding content context, and evaluating multiple optimization factors simultaneously.

The advantage of using an agentic browser for SEO auditing is that it can simultaneously analyze multiple aspects of website performance—technical health, content quality, authority signals, and answer engine readiness—while browsing and understanding your site contextually, providing prioritized, actionable recommendations that would typically require hours of manual analysis across multiple specialized tools.

This guide shows how to use Manus to conduct a complete website audit that covers technical SEO, content optimization, authority building, and answer engine preparation—all in a single, automated process.

What You'll Need

• Access to Manus.im 

• Basic Website Information:

  • Your website URL

  • Your industry or business sector

  • Your primary market/language (like en-US for US English)

• Time for Review: Plan for 30-60 minutes to review results and plan implementation

Understanding the Audit Scope

This AI-powered audit will analyze five key areas:

1. Technical SEO: Website crawling, indexing, and performance issues

2. Content Quality: Page optimization, user intent alignment, and expertise signals

3. Authority Signals: Backlink health and brand mention opportunities

4. Answer Engine Readiness: How well your content performs in AI-powered search

5. Strategic Prioritization: Which issues to fix first for maximum impact

Step 1: Prepare Your Information

Before starting the audit, gather these details about your website:

Basic Information:

• Website URL: Your main domain (like https://yoursite.com/)

• Business Sector: Your industry category (like "e-commerce," "healthcare," "software")

• Primary Market: Your target language and region (like "en-US" for US English market)

Example:

• Site: "https://sustainableclothing.com/"

• Sector: "sustainable fashion"

• Primary locale: "en-US"

Step 2: Set Up Your Audit in Manus

1. Log into Manus.im

2. Start a new chat

3. Use this comprehensive audit prompt, replacing the <...> sections with your specific information:

SYSTEM:
You are an enterprise-level Search & Answer visibility auditor. Use current Google, Bing, and leading AI answer-engine guidelines (2025). Provide actionable, prioritized recommendations.

USER INPUT:
{
  "site": "<YOUR WEBSITE URL>",
  "sector": "<YOUR BUSINESS SECTOR>",
  "primary_locale": "<YOUR PRIMARY MARKET>"
}

AUDIT TASKS:
1. **Technical SEO Analysis**
   – Identify critical crawling and indexing issues
   – Check Core Web Vitals performance (show actual metrics)
   – Review mobile optimization and HTTPS implementation
   – Analyze structured data and schema markup gaps

2. **Content and On-Page Optimization**
   – Map important pages to user search intents
   – Identify thin, duplicate, or low-quality content
   – Evaluate expertise, experience, authoritativeness, and trustworthiness (EEAT) signals
   – Find missing internal linking opportunities

3. **Authority and Off-Page Analysis**
   – Summarize backlink profile health and quality
   – Identify potentially harmful domains
   – Find brand mention and link building opportunities
   – Assess knowledge graph and entity coverage

4. **Answer Engine Optimization**
   – For each important topic area:
     a. Check if the site appears in Perplexity, Bing Copilot, ChatGPT results
     b. Identify which content gets quoted (or why nothing does)
     c. Recommend Q&A content rewrites (under 60 words each)
     d. Suggest schema markup improvements (FAQPage, Speakable, HowTo)

5. **Priority and Impact Assessment**
   – Score each issue by Impact, Effort Required, and Confidence level
   – Create a priority matrix showing what to fix first

6. **Implementation Roadmap**
   – 30-day quick wins (immediate improvements)
   – 90-day medium projects (substantial improvements)
   – 6-month strategic initiatives (major content and authority building)

OUTPUT REQUIREMENTS:
- **Executive Summary** (under 200 words)
- **Color-coded issues table** (Critical | High | Medium | Low priority)
- For each issue: Affected URL/Topic, Supporting Evidence, Specific Recommendation, Expected Impact
- **Appendix:** Data sources, supporting screenshots, raw performance statistics

FORMATTING GUIDELINES:
- Reference official documentation for all recommendations (Google Docs, Schema.org)
- Use clear bullet points, tables, and code examples
- Explain technical concepts in accessible language
- Include trade-offs and implementation considerations
- Use USD for cost estimates and Europe/Sofia timezone

DELIVERABLES:
1. Comprehensive PDF audit report
2. Google Sheets issue tracker with priority filtering

4. Submit the prompt to Manus and wait for processing (this may take several minutes depending on your website size)

Step 3: Review Your Audit Results

Once Manus completes the analysis, systematically review each section:

Executive Summary Review

• Check that it accurately captures your website's main strengths and weaknesses

• Ensure the priority recommendations align with your business goals

Issues Assessment

• Critical Issues: Problems that significantly impact search visibility

• High Priority: Important improvements with clear benefits

• Medium Priority: Valuable optimizations for long-term growth

• Low Priority: Minor improvements for comprehensive optimization

Detailed Recommendations

• Verify that all recommendations include specific implementation steps

• Check that citations reference official sources (Google, Schema.org, etc.)

• Ensure recommendations are relevant to your business sector

Answer Engine Analysis

• Review how your content currently performs in AI-powered search results

• Understand which topics need better optimization for answer engines

• Identify opportunities to create more AI-friendly content formats

Step 4: Export and Organize Your Results

Create Your Implementation Tools

1. Download the PDF Report 

   • Use Manus's export function to save a comprehensive report

   • This serves as your strategic overview document

2. Generate Your Issue Tracker 

   • Export the issues table to CSV format

   • Import into Google Sheets for team collaboration

   • Set up filtering by priority level for easy task management

3. Share with Your Team 

   • Distribute the PDF to stakeholders for strategic review

   • Share the Google Sheet with technical and content teams for implementation

Step 5: Plan Your Implementation

Organize by Timeline

• 30-Day Quick Wins: Focus on critical technical issues and easy content improvements

• 90-Day Projects: Address substantial content gaps and technical upgrades

• 6-Month Initiatives: Plan major content strategies and authority building campaigns

Track Your Progress

• Use the Google Sheet to monitor implementation progress

• Set regular check-ins to ensure issues are being resolved

• Plan follow-up audits to measure improvements

Important Tips for Success

• Complete Information: Provide accurate sector and locale information for relevant recommendations

• Regular Auditing: Conduct quarterly audits to track improvements and identify new issues

• Team Collaboration: Share results with technical, content, and marketing teams for coordinated implementation

• Follow-Up Analysis: Re-audit after major changes to measure impact

• Stay Updated: AI and search engine guidelines evolve rapidly, so regular audits ensure current optimization

For website owners and marketers looking to optimize for both traditional search engines and emerging AI-powered systems, this approach provides comprehensive, actionable insights efficiently. By leveraging AI for auditing, you can focus your time on implementing improvements rather than identifying what needs to be fixed.

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