Hey there!

Happy Friday! Today we are covering the stealthy rise of Perplexity and how it uses some interesting techniques to dethrone Google from THE search engine throne.

Do you want to partner with us? Send us an email at: [email protected]

From Our Sponsor:

Following backing by Ebay Ventures, and 1.5 years of customer feedback, Ecomtent 2.0 is live, delivering the next-gen of AI for Ecommerce:

⏱ Speed & Scale: Integrate your store via APIs; generate fully optimised listings including lifestyle images, infographics, and copy in one-click, and publish with a second click

🖌 Auto Prompting: Leveraging extensive proprietary data, Ecomtent introduces 'auto prompting' for high-quality lifestyle image generation.

📏 Additional Infographics: Ecomtent now includes one-click generation of dimensions and competitor comparison infographics

🤖 AI Search Optimization: Proactively optimized for Rufus and other AI-powered searches for discoverability

See a demo and read more here.

Google’s Reign Supreme Coming To An End?

The digital landscape is witnessing a strategic maneuver that could potentially reshape the search engine hierarchy. By leveraging a technique known as piggybacking, where one platform's user base is utilized to fuel growth on another, a new player named Perplexity is making waves. This approach, previously employed by industry giants like Airbnb and PayPal, is now being adapted in a novel way: Perplexity allows Google to index its search pages, aiming to attract Google's users to its own platform.

This initiative highlights a growing vulnerability in Google's traffic moat, which has been its stronghold for years, built upon the foundation of extensive user search data. This data has been instrumental in analyzing trends, training neural networks, and understanding user behavior. However, the advent of language learning models (LLMs) is challenging this dynamic. These models offer more efficient methods for matching search query relevance, potentially undermining the justification for Google's substantial Traffic Acquisition Costs (TAC), which amount to nearly $50 billion annually.

The introduction of BERT by Google marked a significant advancement in document ranking and retrieval accuracy, emphasizing the importance of understanding the content's context and user intent. Nonetheless, the evolution of LLMs signals a shift, making the field more accessible to new entrants like Perplexity, which could level the playing field in relevance matching without necessitating a vast user base.

Further complicating the competitive landscape is Meta's involvement, which, through its LLMs, could indirectly pose a challenge to Google's search engine supremacy. Perplexity's adoption of Meta's LLaMA 2-70b model exemplifies the potential for collaboration and competition within the AI and search ecosystem.

What does this mean for ecommerce sellers?

For ecommerce sellers this might mean a much more fragmented search landscape where their customers no longer search and find their products just through Google but through a myriad of AI search engines.

• This is not a joke: AI Chatbots get better at maths if you tell them they are on Star Trek

• AI is the core of what Amazon is focusing on. The phrase “Put your money where your mouth is” truly apply. $1 billion to be precise. This will definitely have implications on sellers given that a lot will go into robotics in warehouses.

• Here is a handy list of 100 GPTs to save you 100s of hours of manual work

• Your guide to creating on-trend content on TikTok by TikTok.

• If you are already playing around with Gemini, here is a full guide to help you with your prompts.

• An AI guide for Marketers and a survey showing what they perceive as their main concerns when using AI.

📰 Content at Scale: Produces content that mimics human writing, perfect for website owners and marketers, without detection or risk.

🤵 Agent Gold: Automatically generates fresh content for social networks or emails in your distinct voice.

🌟 MagicAds: Effortlessly generate human-like UGC advertisements using AI.

🖋 Anyword AI: Quickly evaluate all your previously published content to identify the most effective messaging across your website, social media, and emails.

🛠 Galileo AI: Rapidly create user interfaces for both mobile and desktop environments with the help of AI.

💫 Chat Ur Data GPT: Enhance productivity and discover valuable data insights through AI-powered support.

🗓 Howie.ai: Utilize advanced AI for effortless scheduling and coordination.

📋 Superlist: Effortlessly create to-do lists, capture ideas or detailed notes, delegate tasks, and more.

🔍 Ffoward AI: Derive insights and patterns from user interviews to forge a stronger product strategy.

📚 Kick: Streamline daily bookkeeping for contemporary business owners, reducing audit risks and charging only for savings.

🤖 Wiki Generator: Leverage an AI assistant to instantly craft structured wiki pages.

😍It was great, all I needed

🙂Good, not great

🙄It sucked