Hey there!

You made it half-way! Well done :) Today we are covering the massive new update on Adwords thanks to Google’s Gemini. For anyone who’s ever had to build a PPC campaign from scratch this might be some really welcome news.

Do you want to partner with us? Send us an email at: [email protected]

Google Powers Up Adwords With Gemini

Google has rolled out a significant update to its Ads platform, integrating Gemini, its advanced family of multimodal large language models, to streamline the creation and scaling of Search ad campaigns. This conversational tool leverages a chat-based interface, allowing advertisers to quickly generate relevant ad content, including text and images, using their website URL as a foundation. Notably, images crafted through generative AI will be marked accordingly, ensuring transparency.

This tool aims to reduce the effort in building high-quality Search campaigns by suggesting customized images and keywords derived both from generative AI and the advertisers' websites. Before campaigns are activated, advertisers have the opportunity to review and approve all proposed content.

Initially available in beta to English-speaking advertisers in the U.S. and U.K., Google plans to extend this access globally to other English language advertisers in the coming weeks, with additional language support on the horizon.

This development is part of Google's broader initiative to infuse AI across its product range, demonstrated by previous launches like the "Product Studio" for U.S. advertisers. This suite of tools employs text-to-image AI to craft new product imagery and enhance existing visuals at no additional cost.

What does this mean for ecommerce sellers?

For ecommerce sellers, Google's new Gemini-powered tool represents a promising avenue to optimize their Search ad campaigns with less manual input, potentially leading to higher campaign quality and efficiency. The ability to swiftly create tailored ad content, backed by AI's insights into relevant keywords and visually appealing images, could enhance ad performance and engagement.

• Google and Microsoft intro-ed new tools for ecommerce brands, specifically tailored to smaller businesses.

• Check out this H&M x Meta case study on using AI influencers as part of their social media strategy.

• Read Microsoft’s latest report on the impact of AI on the future of work. Some key takeaways:

  • Studies show that AI tools, such as Copilot, improve work quality for 68% of users, leading to notable productivity increases. (but its MS speaking so there might be some bias :))

  • Although AI primarily aids lower-skilled workers, it may inadvertently increase disparities in performance among different skill levels.

  • The tendency to over-rely on AI, accepting its mistakes, presents challenges. (i.e don’t just copy paste it)

• The science behind a good social media hook.

🤖 Use 6 Top Chatbots At Once - Access six of the top chatbots, including GPT-4 and Claude, for simultaneous interaction on one screen.

🔄 BypassGPT - Optimize AI-written content for SEO, making it undetectable by AI detection tools.

📝 Fanfuel - Develop YouTube content, from thumbnails and scripts to audience analysis, with this comprehensive tool.

🔍 Camp - Use this app to identify information, people, locations, and music from screenshots.

🎯 Dart - Enhance task and workflow management with AI-powered assistance.

📹 HeyGen GPT - Instantly convert text into realistic and personalized videos.

🤖 Coze - Effortlessly create and implement advanced AI chatbots without needing to code.

😍It was great, all I needed

🙂Good, not great

🙄It sucked