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🔍 Generate Consistent Brand Content with AI

🔍 Generate Consistent Brand Content with AI

Plus New From Amazon and Apple

Jo Lambadjieva
April 03, 2024

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Hey there!

Happy Wednesday! It’s midweek and we are looking at how Adobe’s GenStudio takes care of your brand safety in generating AI content consistently all while increasing the amount and speed of content pushed out. Amazon continues its investment in Anthropic and Apple is on its way to launching a new AI App Store!

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Adobe's GenStudio: Brand Safety? Been there, done that.

Adobe unveiled GenStudio at its annual Summit conference, presenting a new tool poised to transform how brands engage with generative AI for content creation. Aimed at enhancing social media, email campaigns, and display ads, with website creation capabilities on the horizon, GenStudio is Adobe's response to the growing demand for brand-safe, personalized marketing content. This end-to-end solution integrates content creation, campaign management, and analytics, designed to streamline the content supply chain and ensure brand integrity.

The platform incorporates Adobe's established enterprise services, enabling marketers to utilize existing assets creatively and ensure their content remains within brand guidelines. However, it is not necessary to have prior experience in these, anyone regardless of their experience can get started with GenStudio.

What does this mean for ecommerce sellers?

For ecommerce sellers, Adobe’s GenStudio is a powerful tool that can be used to create personalised on-brand content which is critical in today’s digital landscape. GenStudio ensures brand consistency and safety. Sellers can experiment with AI generated content without fearing the compromise of their brand.

The Quick Read:

Adobe Firefly or Google Gemini, it seems that you don’t always learn from another’s mistakes.
Google to test AI search overviews on search results even if you are not opted in for SGE.
AI content is NOT as good as human content, Neil Patel breaks it down below:
The best way to use ChatGPT to drive you more website traffic.
And no, it’s not by having AI crank out thousands of blog posts.
Just look at the chart that compares how much organic search traffic a human-written blog post generates versus AI.
So, what is it?
Well, first I… twitter.com/i/web/status/1…
— Neil Patel (@neilpatel)
4:56 PM • Mar 25, 2024
A new AI app store is in the works and Apple’s attempt to integrate AI in their operation doesn’t stop here.
De-influencing is the new trend.
Amazon completes their $4 billion investment in Anthropic to develop the most advanced generative AI.

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