Amazon's New AI Tactics To Stop You Returning Stuff

Plus New From OpenAI and Pika

Hey there!

Happy Friday! You’ve made it through yet another week and hopefully now it’s time to kick back, relax and read your healthy dose of AI for Ecom news and analysis.

Enjoy!

Do you want to partner with us? Send us an email at: [email protected]

TL;DR

  1. Amazon Aims To Reduce Return Rates With AI

  2. ChatGPT Store Is Here

  3. You Can Now Sign Up To Pika

  4. How To Access ChatGPT 4 Turbo For Free

Amazon Aims To Reduce Return Rates With AI

Amazon has introduced a series of AI-driven features to address the high return rates of clothing purchased online, reported to be 24.4% according to Coresight Research. These new features aim to improve the fit accuracy for customers shopping on the platform.

The first feature is personalized size recommendations, utilizing a deep learning algorithm that takes into account the sizing systems of different brands, product reviews, and customer preferences. This AI-driven approach aims to suggest the best fitting size for each customer, adjusting recommendations as the customer's size preferences evolve.

Additionally, Amazon has implemented "Fit Review Highlights," which uses large language models to extract and summarize key information about apparel fit from customer reviews. This feature is designed to provide customers with a concise understanding of how a garment fits without the need to sift through numerous reviews.

The company is also applying AI to enhance size charts on its platform. By extracting and standardizing size chart data from various sources, the AI aims to provide more accurate and consistent sizing information, helping to reduce sizing errors and returns.

For sellers, Amazon has introduced the "Fit Insights Tool." This tool leverages AI to provide insights into customer fit preferences, allowing sellers to better understand and communicate sizing to customers and inform their manufacturing processes.

The Quick Read:

  • The ChatGPT store is here and that’s really big news for pretty much all industries and categories. It offers over 3 million community-created GPTs across various categories, along with a trending leaderboard and curated selections. Aside from that, OpenAI is also launching a revenue program for U.S. creators, a new ChatGPT Team Plan with shared workspace and management tools, and introducing personalization and long-term memory features to enhance GPT's capabilities. They are defo keeping busy on all the new goodies coming out.

  • Action Time: How to access ChatGPT 4 Turbo for free through MS Copilot.

  • Pika’s waitlist is over, now everyone can access the tool. It’s definitely one I would test as it’s shown amazing promise in terms of AI-generated video.

  • Action Time: Here is an article with 110 Social Media Hooks for Reels, TikTok and Captions. Use this + ChatGPT/Claude and you’ve got content for days.

  • Amazon’s Alexa gets an AI upgrade and it’s a cool one. Check it out here.

Today’s Content Spotlight:

The Tools List:

📹 Captiwiz - Effortlessly generate videos with AI-assisted captions.

📖 Scribe by Appblit - Receive easily readable transcripts, complete with automated sections and headings.

🎬 PlayPlay - Produce high-quality videos effortlessly with just one click using AI.

🖼️ Stylar - An AI-driven image editor that allows for easy editing.

🗣️ Listnr - A complimentary voice and video generator offering over 900 voices in 142 languages.

🚀 Zocket - A generative AI model honed with both local and global purchase data to maximize marketing efficiency.

💬 Jan - An open-source, completely offline chatbot for your computer, designed to boost productivity tenfold.

What did you think of today’s email?