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Happy Tuesday! Amazon are at it once again - a new AI tool for listing creation. Let’s see if’s better than the last version which created a lot of headaches for sellers. Apple is also on the hunt for an AI for their iPhones, let’s see who will take that prize home…

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Amazon's New AI Listing Tool: Next Level or Next Problem?

Amazon has unveiled a new AI-driven feature that promises to simplify the process of creating product pages for sellers. By simply pasting a link from an external website, the AI will generate a complete Amazon product page, including a written description and images. This move aims to reduce the time and effort required for sellers to bring their products from other platforms onto Amazon.

Mary Beth Westmoreland, Amazon's VP of worldwide selling partner experience, highlights the positive reception of AI tools among sellers, with nearly 80 percent of users accepting AI-generated listings with minimal human editing. However, Amazon emphasizes the importance of sellers being the rightful owners or licensees of the content used to create these pages, warning of potential legal action for misrepresentation.

The new feature is currently rolling out and will be available to US sellers in the coming weeks. This development comes amidst a series of AI tool releases by Amazon, targeting both sellers and shoppers. These tools include AI-generated photos, product listing text, and Rufus, an AI chatbot designed to assist buyers with product-related questions and comparisons.

While Amazon's investment in generative AI spans across the entire company, including its cloud service AWS, the implementation of these tools has not been without issues. In November 2023, Amazon's AI made modifications to listings without seller permission, causing sales to plummet for affected listings. In some cases, the AI changes even led to non-compliance issues, resulting in listing shutdowns or suspensions.

To make matters worse, Amazon's "God level" authority on these AI-modified listings made it difficult for sellers to revert the changes. Sellers have discovered that opening a case with Brand Support and requesting to be shown as the "lead contributor" on the listing is the most effective way to resolve this issue.

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😍It was great, all I needed

🙂Good, not great

🙄It sucked