101 Thank You’s!

Hey there! You are currently reading the 101st edition of the AI For Ecommerce and Amazon Sellers newsletter. I wanted to start today’s newsletter with a huge thank you to you, dearest reader. Without your support, this newsletter wouldn’t have happened. The first edition ever was read by only 6 subscribers (thank you early supporters!). Since then we've grown the newsletter to more than 5,000 LinkedIn Subscribers and 7,000 Beehiiv subscribers and we keep growing with your support!

Here is to the next 100!

Jo

Amazon Unveils Cookie-less Ad Targeting

Amazon has introduced a new ad-targeting solution called Ad Relevance, which does not rely on cookies or third-party identifiers. The announcement was made through a blog post and during the Cannes Lions Festival of Creativity. Ad Relevance utilizes artificial intelligence to analyze billions of browsing, purchasing, and streaming data points from Amazon's properties, matching consumer insights with the content they are viewing in real-time.

The AI-powered solution has already been tested on Amazon's Audiences, Contextual Targeting, and Performance+ offerings, demonstrating its effectiveness in improving addressability among previously anonymous impressions and lowering CPMs by up to 34%. As the industry grapples with the gradual deprecation of cookies, Amazon's move towards a cookieless ad-targeting solution positions the company as a leader in the evolving digital marketing landscape.

Ad Relevance leverages Amazon's vast amount of first-party shopper, browsing, and streaming viewership data, using advanced AI capabilities to quickly identify consumers at different stages of the purchase journey. The solution is capable of serving ads across various devices, channels, and content types, making it a versatile tool for advertisers.

Early results show that Ad Relevance can extend addressability on up to 65% of previously anonymous impressions, while also achieving a reduction in CPMs and an 8.8% improvement in cost-per-click, with 100% budget delivery. These performance metrics highlight the potential of Amazon's cookieless ad-targeting approach.

The introduction of Ad Relevance comes at a time when marketers are actively seeking viable alternatives to cookies, as Google's delay in phasing out cookies in Chrome to 2025 has left a gap in the market. Amazon's advertising revenue continues to soar, growing 24% year over year to $11.82 billion in Q1, driven by the demand for sponsored product ads and the introduction of commercials to Prime Video.

As the e-commerce and digital advertising landscape continues to evolve, Amazon's Ad Relevance represents a significant step forward in providing a sophisticated, cookie-free solution that leverages the company's extensive data and AI capabilities. With its innovative approach, Amazon is well-positioned to capitalize on the growing demand for effective ad-targeting solutions in the post-cookie era.

• A UTA study finds that 73% of entertainment and marketing creatives believe AI will enhance content, with 56% anticipating a positive daily impact. The shift towards AI adoption reflects growing curiosity and cautious optimism, despite ongoing debates over its regulation and specific applications.

• OpenAI's app store offers thousands of free "GPTs" to enhance creative work with ChatGPT, available to all users. Here is a list of some particularly useful ones.

• Amazon plans to revamp its Alexa service with "Remarkable Alexa," incorporating conversational AI and potentially introducing a $5-$10 monthly fee for advanced features. The overhaul aims to boost Alexa's profitability and competitiveness, offering enhanced personalization and automation, though there are concerns about user willingness to pay for previously free services.

• Slack AI is a suite of generative AI tools integrated into Slack, designed to enhance productivity by providing smarter search capabilities, instant conversation summaries, and more, using existing Slack conversation data. Here's the full summary of how it works.

• AI-driven advancements could exponentially accelerate economic growth, technological progress, and societal change, compressing centuries of development into mere decades. This is a brilliant analysis about how things might develop in the future.

• A recent survey shows that nearly two-thirds of online shoppers have changed their habits due to inflation, favoring cost-saving measures such as stacking coupons and seeking free shipping.

• Google introduces new features to streamline deal-hunting, including a refreshed deals carousel and membership price displays, aiming to help consumers find the best discounts and intensify competition among retailers. These updates could reshape advertising strategies, emphasizing the promotion of deals and special offers.

🖊️ Copywriter - Helps write engaging ad copy to drive action.

🌪️ Webpilot - Summarizes and organizes data from multiple URLs/PDFs simultaneously.

🤖 Trellis - AI-powered eCommerce merchandising software, optimising Amazon and Walmart ads for product content, pricing, placement, and promotion.

🗓️ Before Sunset - An AI personal assistant that plans your day by automatically generating daily schedules.

💬 Jan - An open-source chatbot that runs 100% offline on your computer and provides 10x productivity.

📝 Fanfuel - A tool to create YouTube content, thumbnails, scripts and analyze audience.

😍It was great, all I needed

🙂Good, not great

🙄It sucked