- AI for Ecommerce and Amazon Sellers
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- 🤫 AI's Impact on Marketplace Customer Journeys
🤫 AI's Impact on Marketplace Customer Journeys
Plus a ton of great guides
Jo Lambadjieva
January 31, 2024
Sponsored by
Hey there!
Happy Mid-week! Today we are looking into how AI will impact marketplaces and how customer behaviour might change as a result of that. We hope you enjoy it!
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TL;DR
Amazon’s AI Tool That Will Answer Shoppers Qs About Your Product
When You Should And Shouldn’t A/B Test
Is The Teams ChatGPT Sub Worth The Extra $10?
Creating A Video Storyboard With ChatGPT And Canva
AI's Impact on Marketplaces And Customer Journeys
AI will have a profound effect on the marketplace ecosystem. Everything from how customers search and find a product to how they interact with product pages will be re-evaluated and re-imagined with AI. Here are some of the main ones to watch out for:
Revolutionizing Recommendations with AI
Marketplaces are set to leverage AI and customer data to refine product recommendations significantly. By harnessing a deeper insight into consumer behavior, AI will empower marketplaces to deliver highly personalized suggestions. This capability will extend to both identified and anonymous shoppers, enabling a more tailored shopping experience that stands out in a competitive landscape. The question is how will this affect the well -trodden results ranking tactics for ecommerce sellers.
Transforming Customer Interactions with Chatbots
The evolution of chatbots, powered by AI is shaking up the way customers interact with ecommerce platforms. With chatbots being able to mimic a very realistic conversation, this would probably lead to more effective customer guidance and an increased adoption of chatbots as shopping assistants.
Voice Commerce and Natural Interactions
The application of natural language processing in voice commerce is making interactions with marketplace websites and apps more intuitive. What we predict is that shopping soon will be done through natural voice commands, enhancing the user experience.
What does this mean for ecommerce sellers?
For ecommerce sellers this means that the rules of the game will probably shift quite a bit. The well-trodden path of keyword optimization as a way to rank better will change. There will be a reshuffle in how the marketplace algorithms deal with the customer’s AI interactions and how they decide to show results based off this new much richer contextual data.
The Quick Read:
A great guide on A/B testing and when A/B testing a is great or bad idea. Given that AI can help you develop some of the infrastructure for these, it’s definitely worth a read.
6 Ways Coca Cola uses GenAI for advertising and marketing.
A great guide on what you should know about LLMs as a user and a marketer.
Read this Reddit thread to understand whether it’s worth chipping in for the ChatGPT Teams $30 subscription vs the Plus at $20.
How to create a video storyboard in 10 mins with ChatGPT and Canva
Today’s Content Spotlight:
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The Tools List:
🔗 JazzUp AI - Elevate ecommerce marketing with AI-driven customer segmentation and targeted insights.
🪄 InMagic - Discover aspects of your personality through your Instagram profile.
❄️ Snowball - Streamline content production with the support of AI.
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🎥 HeyGen - Generate custom outreach videos at scale.
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