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- π€ How AI Will Reinvent Marketing (It's Not Just About Better Ads)
π€ How AI Will Reinvent Marketing (It's Not Just About Better Ads)
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How AI Will Reinvent Marketing (It's Not Just About Better Ads)
The impact of generative AI on marketing is about to go far beyond just cranking out more creative ads and social posts. As mind-blowing AI capabilities emerge, the entire marketing discipline is poised for an upheaval.
We're not just talking about infinite variations of ad copy and creatives pumped out by language models like ChatGPT. That's the boring, surface-level application. The real disruption will be how AI redefines marketing channels, consumer engagement, and the boundaries between marketing and sales.
Here's a glimpse at the tidal wave of change coming, according to an analysis by pioneer Andrew Chen:
Wave Goodbye to Traditional Channels
Existing marketing channels like SEM, social ads, and influencers could be washed away by the AI content tsunami. As AI churns out infinite personalized videos, games and multimedia experiences, the concept of interruptive "ads" goes out the window. Your new channels could be AI companions that build parasocial relationships and make purchasing recs woven into their conversations.
The Lines Blur Between Marketing and Sales
With AI enabling 1:1 personalized engagement at massive scale, the broadcast tactics of modern marketing will morph into AI-powered sales forces. Think millions of virtual salespeople giving everyone a bespoke, concierge-level e-commerce experience tailored to their precise context and needs.
Authentic Beats Perfect
In an AI-optimized world of flawless marketing output, consumers will crave imperfection and the human touch as a counterweight. The brands that showcase authentic, unpolished personalities and user-generated content may have the edge.
For ecommerce brands, being AI-prepared could separate the winners from the disruption survivors. The game is about to change drastically when it comes to acquiring customers and driving purchases. Those clinging to today's playbook will be at a major disadvantage.
The Quick Read:
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