Hey there!

Happy Friday! Your digital footprint was always important, but not quite like today. AI is amplifying things multi-fold and you should better pay close attention. You might soon need to start paying for Google (in its new form) and it will probably have a significant impact on all ecom sellers. (Do check out the Quick Links)

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How AI Views Your Brand Can Make Or Break You

There is an increasing concern among brands regarding how large language models (LLMs) like ChatGPT perceive and represent them. As consumers increasingly utilize chatbots and AI search tools for product information, the accuracy of these AI perceptions becomes critical. A research conducted by digital marketing firm Jellyfish delves into the mechanics behind LLMs' brand associations, revealing that LLMs organize brand names within a vast vector space based on meaning and context. This process, however, is not flawless and can result in brands being associated with undesirable terms.

To counteract potential negative associations, companies are advised to strategically input content into the digital ecosystem to influence LLM perceptions. With LLMs potentially being trained on more dynamic, web-based content, the approach to managing a brand's digital footprint may need to encompass not only text but also rich media like video. The goal is to ensure that LLMs have a current and comprehensive understanding of a brand, mitigating the risk of negative associations.

What does this mean for ecommerce sellers?

For ecommerce sellers, the implications of this research are twofold. Firstly, it underscores the importance of actively managing and updating digital content about their products and brand across various platforms. This proactive content management is essential not just for SEO purposes but also for influencing how AI tools perceive and represent your brand.

Secondly, it suggests that sellers might need to diversify their content strategy to include rich media, potentially offering a more robust representation of their brand to AI models. As AI's role in consumer search and decision-making processes grows, the ability to positively influence AI perceptions will become a critical aspect of digital marketing strategies for ecommerce sellers.

• OkCupid and how it has leveraged Gen AI in their marketing and communications team.

• Product recommendation ideas that you can use today to personalise your customer’s shopping experience.

• Imagine searching on Google with the help of AI, now add a premium version to that…

• Writing a book has never been easier! Say hello to ‘Claude Author’. 

• In summary (pun intended), goodbye knowledge economy and welcome allocation economy.

📝 Superlist- Create to-do lists, capture thoughts or detailed notes, assign tasks to teammates, and more (link)

🔉 Listnr -A free voice & video generator with over 900+ voices in 142 languages.

🛒 Narrativ AI - A marketplace for advertisers to buy talent likeness.

🗣️ Voice/Style/Tone AI Prompt Snippet Generator: Craft prompts to replicate any text’s voice/style/tone.

⚠️ Norm AI- Eliminate compliance risks for your business at scale with AI (link)

🤖 Mishka - A Telegram-integrated AI chatbot equipped with internet browsing features.

😍It was great, all I needed

🙂Good, not great

🙄It sucked