AI Privacy and Cookie-less. Now What?

Jo Lambadjieva
January 19, 2024

Hey there!

Happy Friday! Today we look at a topic which will probably rule the discourse in 2024. Privacy. With AI use in data processing getting more and more regulated and Google phasing out cookies, there are certainly challenges ahead of ecommerce businesses and marketers.
We’ve included some useful guides later on to help you with some of this.

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TL;DR

AI Privacy And Cookie-less. Now What?
35 Prompts And Strategies For Email Marketing
How to Select The Right Customer Data Platform
9 Marketing GPTs

Navigating AI Privacy Laws and the Cookie-less Future in E-commerce

This year will be interesting for the ecommerce space navigating the results of the intersection of stringent AI privacy laws and Google's phase-out of third-party cookies. This combo presents an interesting challenge for digital marketers and online sellers.

Google has initiated the rollout of its Tracking Protection feature to 1% of Chrome users globally, signaling a major shift in the digital advertising ecosystem. This feature, restricting third-party cookies by default, is a critical component of Google's Privacy Sandbox initiative. The complete retirement of third-party cookies is expected in the latter half of 2024, urging e-commerce businesses to rethink their reliance on these cookies for targeted advertising.

Simultaneously, the global regulatory environment is intensifying focus on AI and data privacy. Laws like the EU’s AI Act are setting stringent standards for AI system development and usage, impacting how companies collect and use data for AI processes. These regulations, coupled with Google’s privacy-centric changes, necessitate a strategic overhaul in e-commerce marketing and data handling practices.

Ok so what are businesses supposed to do? The emphasis is on developing privacy-compliant, AI-driven approaches that respect user data while maintaining effective customer engagement. Easy- peasy, right?

What does this mean for ecommerce sellers?

If you are already using AI to process your customer’s personal data, this might be something you want to revisit based on the latest laws. We’ve included some useful articles later on to give you guidance on this. Re cookies, check out below a good blog article about going cookie-less.

The Quick Read:

Here are 35 ChatGPT Prompts and strategies for Email Marketing.
Looking for a customer data platform? Want them to get powered by “AI”? Here is a great article showing the main features you need to check out before you decide.
Bye Cookies? And now what? Here is a good blog article about going cookie-less.
Here is an article about how AI and data protection and what you should and shouldn’t do in terms of your customer’s data.