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How Is AI Going To Help You With The Cookie-less Future

How Is AI Going To Help You With The Cookie-less Future

Plus new from Bard, Amazon and ChatGPT

Jo Lambadjieva
January 30, 2024

Hey there!

Welcome to another week of AI, Ecommerce and lots of great content to power up yourself and your business.

Today we cover a topic which would definitely affect you if you are part of the ecom space - the death of the cookie. The article below looks into how AI could help with this going forward. We hope you enjoy it!

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TL;DR

How Is AI Going To Help You With The Cookie-less Future
Bard’s Comeback
Amazon Rolls Out Prime Video Ads
ChatGPT’s New Awesome Feature

How Is AI Going To Help You With The Cookie-less Future

As the advertising world shifts away from third-party tracking cookies, AI will become ever more pivotal part of marketing. The cookie-less digital world has led to a greater focus on leveraging AI to understand and predict user behavior, analyze data, and reach audiences more effectively.

Traditionally, third-party cookies have been instrumental in tracking user behavior across websites, enabling personalized advertising and retargeting strategies. However, as privacy concerns grow and regulations like GDPR and CCPA become more stringent, the industry is shifting away from relying on these cookies. This shift poses significant challenges for marketers, who now must find new ways to gather insights and reach their target audiences without infringing on user privacy. The absence of third-party cookies means a loss of valuable data that provided a comprehensive view of user interests and behaviors across different sites. Marketers must now rely more on first-party data, which is limited to interactions on their own platforms.

So why AI?

As AI becomes more advanced, it will start offering capabilities such as creating synthetic data to replace third-party data collected by cookies. We’ve written about synthetic data here, check it out.

AI's ability to process and analyze 1st party data at high speeds will offer a significant advantage in creating personalized marketing campaigns. This shift towards first-party data, coupled with AI's analytical capabilities, will enable marketers to build stronger customer relationships by understanding consumer needs and behaviors.

Furthermore, AI is enhancing contextual advertising. This approach, which analyzes webpage content to deliver relevant ads, aligns user interests based on their content consumption and is seen as a privacy-conscious alternative to traditional methods. With consumer privacy being more front to mind than ever, this method of advertising could minimize potential privacy concerns while still providing personalized experiences.

The Quick Read:

Talking about privacy laws…according to Italian DPA, ChatGPT is violating Europe’s privacy laws.
Every.to is generally one of my favorites for great articles and analysis. Here is a perfect example on “How AI Works”, a non-technical explanation of LLMs.
Bard might be having a comeback with the new Gemini Pro power up according to the latest leaderboards. This is significant as up until recently it was the chatbot we were all joking about. Who’s laughing now? *definitely not Claude:

Amazon rolls out ads on Prime Video, which should really get a lot of people selling on Amazon excited.
OpenAI introduces tags for in GPTs called “mentions” which are meant to integrate a custom bot into your normal ChatGPT convo. You can also call in several GPTs at once. Yay!
There’s a new iPhone browser which promises to be your new companion app powered by AI. It looks pretty cool to be fair.