Hey there!

Happy Tuesday! Today we are looking at the future of sales. Marketing is on the verge of changing abruptly and ecommerce sellers must change with it. AI is not holding back and the playground is shifting, by the way, nice glasses! Are they from Frame? ;)

AI Agents: The Next Ecom Channel?

AI agents might be that new ecom thing you really need to know about. They act as autonomous intermediaries capable of executing tasks, making decisions, and performing actions on behalf of human users.

In the sphere of ecommerce, an AI agent can autonomously navigate online marketplaces to find the best deals on products, comparing prices, reading reviews, and making purchases based on the user's preferences and budget constraints.

The emergence of AI agents introduces a shift in product distribution, marking the onset of a new era where AI agents make unsupervised purchasing decisions on behalf of consumers.

Selling stuff with AI agents is changing the game. It's breaking down the old ways of doing business, making it easier for new companies to compete with the big guys. Since there's no set guide on how to sell to these AI agents, everyone's figuring it out as they go.

What You Need To Know:

• Agent-Driven Purchasing: AI agents are poised to autonomously make purchasing decisions, a move that could significantly alter business strategies from focusing on direct consumer persuasion to influencing AI agents.

• New Distribution Dynamics: The shift to AI agent optimization opens new channels, disrupting traditional distribution models and offering start-ups a chance to out-manoeuvre established competitors.

• Programming Agents as Precursors: Programming agents that suggest software libraries are early examples of how AI can make purchasing decisions. This hints at a broader application across various industries, where agents can evaluate and purchase products or services autonomously.

• Enhanced Efficiency in Purchasing Process: AI agents excel in discovery, evaluation, and purchase phases, outperforming humans in identifying and assessing options with greater accuracy and efficiency.

What does this mean for ecommerce sellers?

Although not immediately, ecom sellers should prepare for a world where AI agents are part of the retail strategy. The focus is shifting towards ensuring products are easier to discover and be evaluated by AI. Value proposition would become even more important.

• Check out the predictions from the YouTube CEO and the creator economy: Spoiler alerl, AI will have a big impact

• Frame, smart glasses with AI superpowers! Visual analysis, translations and more. It will be interesting to see how

• Check out Ikea’s GPT and how some of the big retail players adapt AI as part of the shopping process.

• An essential read for anyone using Google Analytics 4 and what are some of the key AI features you can use.

• No surprise here but white collar jobs are probably going to be the first ones to be replaced by AI.

📋 AI Form Roast by WorkHack - Free AI tool to audit and optimize online forms.

🌐 Dorik AI - Generate beautiful websites from a single prompt.

🖼️ PlusDocs - Create custom templates for Google Slides.

💊 Syncly - Surface real customer pains with AI feedback analysis.

⚖️ The calibration game - Get better at identifying hallucinations in LLMs.

🎥 Pictory.ai - Video creation for content marketers.

😍It was great, all I needed

🙂Good, not great

🙄It sucked