🤫Are Ads Coming To ChatGPT?

Plus new from Google SGE and Deepfakes

Jo Lambadjieva
March 27, 2024

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Hey there!

Happy Wednesday! Keep an eye out for your searches on Google, you might be one of the ‘lucky’ ones to get the AI-powered SGE. We are also covering an interesting prediction around the transformation of AI chatbots in advertising playgrounds. Enjoy!

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AI Secrets: Monetizing Chat Without Ads?

As chatbots like OpenAI's ChatGPT and Google's Gemini become integral to commercial technology, advertising's future within these platforms is drawing closer attention. Chuck Byers, a marketing professor at the University of Santa Clara, anticipates chatbots will follow the path of programmatic advertising, potentially becoming cluttered with ads based on user interactions and queries. This development raises concerns about the intrusive nature of such ads, reminiscent of criticisms leveled at programmatic advertising's impact on social media and search platforms.

Tech giants like Google and Microsoft are already exploring ways to integrate AI with advertising. Microsoft introduced "conversational ads" in its Copilot chatbot, while Google's CEO Sundar Pichai highlighted the potential for Search Generated Experience (SGE) to revolutionize ad experiences by showing relevant ads alongside search results. However, the approach to integrating ads within chatbots varies, with OpenAI currently eschewing ads in ChatGPT, while some developers using its API to explore advertising as a potential revenue stream.

The use of advertising plugins by startups employing OpenAI's developer tools illustrates a move towards monetization, despite user confusion over ad origins. With the explosive growth of chatbot usage, the temptation for monetization through advertising is strong, highlighted by initiatives like Adzedek's advertising plugin, which aims to offer developers a monetization pathway beyond subscriptions.

The Quick Read:

Deepfakes might eventually threaten your brand. You should pay attention.
Facebook is the new Craigslist for Gen Z shoppers.
US users to see AI overviews from SGE as Google begins tests, possibly pushing down organic results.
Another “Google killer” on the horizon? Should Google be worried about ChatGPT?
Check out these AI powered transcription tools that can save you some time

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